BT to Offer Free YouView Boxes Next Year?

written by: Richard Kastelein

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Mediaweek in the UK is reporting that British Telecom (BT) is likely to offer free Youview Set Top Boxes as part of its broadband packages when the internet-connected TV service launches next year.

Industry sources suggest BT will bundle YouView into its broadband packages and give away the hardware.

Andy Baker, director of BT Vision, did not deny having such plans, saying: "When YouView launches in the first half of next year, BT will offer the service to consumers via a variety of packages. YouView may be offered at special rates as part of new or improved broadband packages."

Earlier this month, BT's results showed its on-demand TV service BT Vision added just 53,000 subscribers in eight months, despite a £30m marketing push trumpeting the addition of Sky Sports 1 and 2 to its line-up.

At the time, a BT spokesperson said the figures were "disappointing". YouView is seen as a crucial part of BT's TV offering. The current BT Vision boxes can support YouView and should be able to offer the service from launch.

 

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