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Industry sources suggest BT will bundle YouView into its broadband packages and give away the hardware.
Andy Baker, director of BT Vision, did not deny having such plans, saying: "When YouView launches in the first half of next year, BT will offer the service to consumers via a variety of packages. YouView may be offered at special rates as part of new or improved broadband packages."
Earlier this month, BT's results showed its on-demand TV service BT Vision added just 53,000 subscribers in eight months, despite a £30m marketing push trumpeting the addition of Sky Sports 1 and 2 to its line-up.
At the time, a BT spokesperson said the figures were "disappointing". YouView is seen as a crucial part of BT's TV offering. The current BT Vision boxes can support YouView and should be able to offer the service from launch.