Connected TV Expected to Capture 50 Per Cent of Korean Market in Three Years - 100 Million Globally by 2013

written by: Richard Kastelein

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Published on Saturday, 27 November 2010 14:08

Smart TVs also known as Connected TVs will capture 50 percent of the South Korean market by 2013 on the back of the rapid integration of the Internet into TV sets, a Samsung Electronics executive forecast Friday in a forum hosted by the Ministry of Culture, Sports and Tourism. Kwon Kang-hyun, vice president of Media Solution Center at Samsung Electronics said he also expected worldwide smart TV sales to surpass 100 million sets over the next three years.

"In the future, technologies will converge to create an environment in which contents will be ubiquitously connected through the Internet to television sets, smart phones, computers and all electronic devices," Kwon said. "Smart TVs will serve as a hub for this continuous consumption of contents."

Other experts agreed that smart TVs will emerge as a major growth engine for the next-generation TV market in the next few years, with Web-connected TVs becoming the magnet for enticing viewers to various forms of media.

"Smart TVs are increasingly becoming the central conception for growth in all areas of the broadcasting and communications industry," said Lim Jin-chae, head of SK Broadband New Media Business headquarters.

Samsung plans to unveil an improved version of its smart TV during a January trade show in Las Vegas. LG Electronics, Inc. will also launch its smart TV in the domestic market later this month and on the global market in January.

Samsung TV to Rank First for the 19 Q Samsung, a household name in global TV market ranked first for the 19 consecutive quarters in TV markets since 1Q 2006, and on pace to achieve the world’s top TV maker for the whole 5 years. According to DisplaySearch, a leading global market research firm, it has had 21.3% market share for the 3Q 2010.

It also accomplished “quadruple 20”, which indicates more than 20% market share across all the major TV markets including Flat TV, LCD TV and PDP TV for the 3Q 2010. It also sold out 10.47 million TV, placing Samsung unparalleled in the TV industry.

With this staggering performance in numerical terms, now the consumers came to think Samsung as their first choice when it comes to 3D TV, Smart TV, and It plans to lead the market continuously.