Social TV: Bravo TV launches Twitter Campaigns

written by: Richard Kastelein

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Expanding on its offerings of real-time engagement tools such as the Talk Bubble and the interactive iPad app Bravo Now, Bravo Media has cut a deal with Twitter to launch @BravoTV, a real-time social media experience and interactive site where fans can engage with each other 24/7 about their favorite Bravo shows and Bravolebrities. Additionally, TelevisionWithoutPity.com will launch Talk Without Pity, a social media dashboard for the TV junkie, where users can find, consume, and participate in real-time virtual watercooler buzz surrounding their favorite programs and performers. The announcement was made by Lisa Hsia, Senior Vice President of Bravo Digital Media.

"Bravo's audience is highly engaged, so being at the forefront of the digital universe is important for us, as that's where our audience consumes their media. We wanted to create a place where fans can engage 24/7 about our brand - anywhere, everywhere, and always" said Hsia. "By creating tools that instigate them into action on certain topics, we'll learn even more about what our audience likes and dislikes, which will in turn help us expand our digital offerings."

Building off the success of the networks other social media initiatives, @BravoTV is a social media experience that gives fans an outlet to engage in 24/7 watercooler conversation whenever they want. The three-part tool will instigate fans into action and help them to provoke and engage each other with features like the "Just Saying" a conversation starter where fans can give their opinion and feedback on various topics that relate to their favorite shows; and "Tweet Battles," where fans can challenge each other to a one-on-one debate about a hot topic while spectators comment on the action and show their support for one of the battlers. The site's "Tweet Tracker" will measure the buzz while tracking the Twitter activity and conversation around a certain show or Bravolebrity, while vividly displaying the level of interest and conversation around Bravo-related topics at any given time. Some of the best Tweets from the audience and various Bravolebrities will appear on-air, creating and interactive TV experience for fans. Additionally, @BravoTV gives advertisers an opportunity to connect with fans, as well as opportunities for unique and innovative online integrations, giving them the chance to drive engagement around their brands through the real-time conversations of Bravo fans.

 

@BravoTV will live online at www.BravoTV.com. Examples of the various features can be found at: http://www.bravotv.com/tweetbattle (Tweet Battles), www.bravotv.com/iwanttobeahousewife (Just Saying), and www.Bravotv.com/tweettracker (Tweet Tracker).

TelevisionWithoutPity.com, the popular website for TV lovers, will also launch their own real-time initiative called Talk Without Pity, a one-stop social media destination for TV fans, making it easier than ever before join online conversations about every major show and star on television. Talk Without Pity allows users to find, consume, and participate in the virtual watercooler buzz surrounding their favorite programs and performers in real time as the show airs live. All publicly available Twitter and Facebook conversations about every current TV show and its stars will be made easily accessible on Talk Without Pity without having to search for the right hashtag or fan page. Talk Without Pity also features localized, daily, 24-hour TV listings and information to make it even easier for fans to find and join online discussions about every show airing nationally and/or in their area. Users can log on to their Twitter and Facebook accounts and post their contributions, or just read what other fans have to say, without leaving TelevisionWithoutPity.com. Check out Talk Without Pity at http://www.televisionwithoutpity.com/talkwithoutpity.php.

Wiredset, which specializes in real-time social media convergence applications, collaborated on and developed @Bravotv leveraging their proprietary technology. Talk Without Pity was built using the proprietary Fans.TV platform created by B33hive, a Sydney, Australia-based creator of social media applications for television companies.

TelevisionWithoutPity.com, the premiere internet destination for the discerning television "junkie," is a part of Bravo's portfolio of linked digital assets and broadband properties including www.BravoTV.com. TelevisionWithoutPity.com provides witty, no-holds-barred episode recaps, daily blogs, galleries, video and fan forums about television's most popular dramas, comedies and reality shows. It has penetrated the pop culture-obsessed audience, drawing the devoted attention of viewers, stars and Hollywood producers alike, and includes MoviesWithoutPity.com and BrilliantButCancelled.com.

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