GetGlue Social TV Gets $6M round of Funding from TimeWarner, RRE Ventures and Union Square Ventures

written by: Richard Kastelein

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Get Glue has just closed a 6M round of funding led by TimeWarner Investments, with participation from investors RRE Ventures and Union Square Ventures.

2010 seems to have been quite a successful year for GetGlue, seeing over a 20x increase in key metrics since January, key partnerships signed with over two dozen major entertainment brands, and establishment of itself as the leader in the emerging social entertainment space. This funding is a testament to both GetGlue’s accelerating growth and the importance of the social entertainment space at large.

GetGlue is a leading social entertainment network where fans use GetGlue to check-in while consuming entertainment to connect with friends, get personalized recommendations, and earn exclusive rewards from over 25 media companies... and it's available at GetGlue.com and via a variety of GetGlue apps. The GetGlue mobile app enables users to check-in to tv shows, movies, music and books, plus see what their friends are consuming in real-time. On GetGlue.com users can quickly build up their taste profile, get fresh suggestions every week, browse top lists and find taste neighbors.

To date, GetGlue has partnered with over 25 top entertainment companiesincluding 20th Century Fox, AMC, ABC Family, Disney Theatrical, Discovery, ESPN, FOX, Food Network, Hachette, HBO, HGTV, MTV, MSNBC, Showtime, Penguin, PBS, Random House, Simon and Schuster, Syfy, Sony Pictures, Travel Channel, USA Network, Universal Pictures, and Warner Bros. theatrical. Existing partners are expanding the promotions and rewards offered to GetGlue fans. A set of exciting new partnerships are in the pipeline and expected to be announced shortly.

GetGlue says the proceeds of this financing will help implement an exciting, new product roadmap in 2011, including continuous improvements to the core functionality, scaling the GetGlue service across new devices and platforms, new partnerships and expanded relationships with existing partners, and the introduction and expansion of the GetGlue Social Entertainment Platform which consists of a GetGlue API and a set of widgets for websites, Facebook, iPhones, and iPads. The Platform enables third parties to easily incorporate GetGlue check-ins, rewards, recommendations, and other aspects of the GetGlue network directly into their applications.

The platform is already being used by a dozen top entertainment partners — including 20th Century Fox, USA, Showtime, and Sony — to bring social entertainment functionality to their websites, Facebook pages, and mobile applications. In addition, several major partners are working on integrating the platform into their iPhone and iPad applications. There are also plans to integrate directly into television sets and set-top boxes.

 

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