Apple TV to Surpass One Million Sales

written by: Richard Kastelein

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Apple today announced that it expects sales of its new Apple TV to top one million units later this week (a jab in the eye of GoogleTV's recent dire news? or reaction to alleged Google DNS troubles with Apple TV?) adding that the new Apple TV offers a simple, affordable way to watch HD movies and TV shows, stream content from Netflix, YouTube, Flickr and MobileMe, all for $99 - adding that iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

With their recently made-available-on- iOS 4.2 AirPlay, users can also wirelessly stream music, video and photos from iPad, iPhone and iPod touch to the new Apple TV, as well as control Apple TV with their iPad, iPhone or iPod touch using the Remote app, available as a free app on the App Store.

Techcrunch noted:

As of mid-October, Apple has sold around 250,000 new Apple TVs, which were released to the public in late September. During Apple’s third quarter earnings call, Apple CEO Steve Jobs commented on the new version of Apple TV, “It’s a great product and its $99 price point is very enticing.”

We’d heard reports that new Apple TVs were selling like hotcakes, thanks to a lower price point and a host of new features. Notably, with the new Apple TV, the company moved the product over to the streaming model, allowing users to stream movies and TV shows from the iTunes store or from a computer in your house.


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