Google asks Google TV hardware partners to postpone shipping

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Google TV Google has a long history of putting out new products and then revising them on the fly, although Google already has deals with Sony, Toshiba, LG and Sharp, Google has asked the TV makers to delay their introductions, according to people familiar with the company’s plans, so that it can refine the software, which has received a lukewarm reception, as written by the New York Times.

Digitimes reported on Friday the 24th that Logitech required Gigabyte to suspend Revue (STBs) shipments for the period from December 2010 to January 2011 waiting for Google to complete updates or to launch a new version of its software for Google TV. PCMag.com adds:

"Logitech itself hasn't confirmed the allegations, however, noting that sales of the Revue are ongoing."

In a difficult landscape such as the TV industry, the sudden change of plans reflects a weakness in the company's business culture around managing relationships with partners. James L. McQuivey, an analyst at Forrester said:

“Google as a company is not a particularly partner-friendly or partner-focused company" 

Plus he added that it might take another year before Google TV could set off due to this delay.

Where does this leave Google TV?

During an interview with FierceOnlineVideo, Gary Schultz, president and founder of MRG Research, said:

"It's interesting that no one is impressed about Google TV at this point (including me). Yet it's interesting that only a few months ago, Apple TV/iTunes was seen as a missed opportunity for Apple to make it into the streaming video business. Now, after a second try, Apple TV/iTunes is being seen as a model, given its new $99 box.

Maybe Google TV will get it right on the second or third try. They need big-time help on their negotiations with the media companies in Hollywood, New York, London, et al."  

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