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During Andy Cohen’s Live New Year’s Eve Special live, Foursquare highlights members' names, faces and locations who check in on TV. This is achieved by its partnership with Bravo as reported on their own blog.
"Bravo is super psyched to give our users the chance to get their face on TV. It’s the first time anything like this has been done, and we’re excited to make you all a part of it."
In return of checking in:
Bravo has already chosen two lucky Andy Cohen badge recipients to party in the studio with the Top Chefs and Real Housewives. And throughout the televised special, a ticker at the bottom of the screen will broadcast Bravo followers celebrating on New Year’s Eve.
Do you think this is a viable and qualitative engaging way for users to participate in Social TV?