Panasonic and Gameloft Team Up to Deliver Gaming Experience On Viera Connected TVs

written by: Richard Kastelein

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Gameloft, a leading developer and publisher of digitally distributed games, and Panasonic, a leader in Full HD 3D technology and connected TV entertainment, announced a line-up of cutting-edge video games with 3D graphics including Asphalt 5, N.O.V.A. Near Orbit Vanguard Alliance and UNO(R), which will be directly accessible on Panasonic's 2011 line of VIERA Connect(TM)-enabled VIERA(R) HDTVs. The first game, Asphalt 5, was unveiled today at the Consumer Electronic Show (CES).

"The shape of entertainment is changing as technology evolves," said Michel Guillemot, chairman and president, Gameloft. "Our partnership with Panasonic exemplifies how two forward thinking companies can meld the future of videogaming with the future of connected television. Consumers can now enjoy the best gaming experience directly on their Panasonic VIERA HDTV sets."

The launch of Asphalt 5 and other best Gameloft's 3D graphic games on Panasonic's 2011 VIERA Connect-enabled HDTVs also transforms the consumer gaming experience into a truly social one thanks to the games' online multiplayer features.

"Gameloft continues to innovate and adapt, as a result they have enjoyed unparalleled success with digitally distributed video games," said Panasonic Corporation of North America Vice President Merwan Mereby "Together, Gameloft and Panasonic are enabling consumers to access the best games and create the ultimate experience in connected gaming entertainment specifically made for and enabled by consumers' television sets."

The game featured at Panasonic's CES press conference and Panasonic's CES booth (Central Hall #9408), Asphalt 5, is part of Gameloft's iconic Asphalt franchise, which has sold over 20M units across the various consumer devices it is available on. The game will be available via Panasonic's VIERA Connect(TM) Marketplace, in 2011 with the specific go-live date to be announced at a later date.


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