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Up until now, movies designed for the big screen needed to be altered in order to be displayed on home digital televisions since these TVs use a 16:9 aspect ratio. With a Cinema TV, which uses a 21:9 aspect ratio, the movie can — for the first time — be displayed on the TV exactly as it appears on the movie screen. This means that all the vivid details, picture quality and realism that consumers go to the movie theatre to experience, can now be achieved at home. Furthermore, these new TVs also deliver an Internet-connected platform, enabling consumers to view a wide variety of Web content from leading publishers by scrolling across the bottom of the TV screen and clicking a remote control to access TV Apps for streaming video, movies, gaming, weather, sports, news, stock quotes, social networking and much more.
"Trident technology is once again at the forefront of enabling a fully-immersive and connected platform that provides access — right from your living room — to TV shows, 3D content, movies, music, games, photos, videos and extensive Internet content," said Christos Lagomichos, president of Trident Microsystems. "We not only deliver the underlying semiconductor technology for the world's leading TVs and STBs, but we also partner with global leaders such as Yahoo! to build the entire ecosystem around the next generation connected home multimedia system."
"We are extremely pleased to see Yahoo! Connected TV featured on Trident's platform solutions designed to enhance the Connected Home," said Ron Jacoby, vice president of Yahoo! Connected TV. "The availability of our extensive selection of TV Apps on the first Cinema TV will deliver a whole new level of interactivity and television viewing experiences to users across the country."
Trident also has plans to incorporate the Yahoo! Connected TV broadcast interactivity feature into its SXL platform. With the broadcast interactivity feature, TV viewers will be able to interact with broadcast programming in new ways, such as voting for a reality TV participant, accessing information about characters, or making ecommerce purchases of merchandise such as clothing, music, and more.
Trident: The Underlying Technology
As the only company in the world with leadership positions in both set-top box and TV semiconductor solutions, Trident is driving technologies for the extended, connected home, where any content can be enjoyed on any display, from any device at any time. From spectacular 2D and 3D picture quality, stereo-sound audio, Internet-ready connectivity platforms, to the most advanced features on your television or set-top box, Trident is the driving force and underlying technology behind these exciting new capabilities.