Samsung And Comcast Partner Up To Transform TV Viewing On Smart Televisions And Tablets with Xfinity TV

written by: Richard Kastelein

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Samsung and Comcast jointly announced the companies’ partnership at CES 2011 to continue to revolutionize the way consumers access content and watch TV. For the first time on a connected TV, the new Xfinity TV service will offer a rich, Web-like interface, enabling simpler navigation and the ability to seamlessly search across linear TV, DVR recordings, and video on demand among tens of thousands of content choices. A sleek graphics-rich display will guide the viewer to their favorite programming.

The partnership also will deliver a customized and integrated multi-platform viewing experience on Samsung smart TVs and the Android-powered Samsung Galaxy Tab. On the tablet, the Xfinity TV experience is a virtual television guide and a mobile video player all in one. Xfinity TV digital customers will be able to browse, discover and sort video content, change the channel on a Samsung smart TV in real time, and program DVRs. In addition, they can watch streaming TV programming and movies directly on the tablet, and access that content across multiple devices. The service’s roadmap includes the ability to begin watching a favorite movie on the Samsung Galaxy Tab, then pause the movie and resume watching it on a Samsung smart TV from the exact moment it was paused, and vice versa.

The Xfinity TV service was unveiled today at the International Consumer Electronics Show by Comcast Chairman and CEO Brian L. Roberts during a keynote speech by Boo-Keun Yoon, president of Samsung’s Visual Display Business, and will also be demonstrated at the Samsung booth in the Central Hall.

“As we begin this exciting new decade, Samsung is also launching a new era of TV technologies that will delight and amaze consumers unlike ever before,” said Boo-Keun Yoon, president of Samsung’s Visual Display Business. “To partner with the renowned Comcast brand enables us to deliver on our promise of giving consumers greater variety, easy access and control of the content they discover and deliver a more immersive and entertaining experience to Comcast customers.”

Brian L. Roberts, Chairman and Chief Executive Officer of Comcast Corporation, said, “Our partnership with an industry leader like Samsung is another important step in Comcast’s plan to totally reinvent how consumers watch television wherever and whenever they want. We have the technology framework in place to deliver new features to Comcast customers faster than ever, including on connected TVs, tablets and multiple devices, which is core to our strategy and a key facet of the future of television.”

The Xfinity TV experience will be distributed later this year on the Samsung smart TVs and on the application store for the Galaxy products interacting through the Comcast set-top box, giving consumers yet another access point for discovering and connecting to Comcast Xfinity TV services. Content can be watched through Samsung’s award-winning LED, LCD and PDP TV products that reflect the company’s commitment to delivering consumers high-quality, visually enhanced and connected entertainment experiences in their home.


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