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Recent research findings include:
- Worldwide tablet shipments are expected to reach over 58 million units in 2014.
- Nearly 55% of survey respondents that own tablets spend 9 hours or more using their tablet each week.
- Over 40% of future tablet purchasers plan to buy an Apple iPad.
- The strongest shipment growth begins in the latter portion of our forecast period
Stephanie Ethier, Senior Analyst, said:
“Last year’s small crop of tablets was being touted as potential e-readers; a way to compete against the extremely popular Amazon Kindle lineup. But this next generation of tablets is clearly being marketed as consumer multimedia consumption devices positioned to compete squarely against the Apple iPad.”
The research conclusion is in lign with two-screen television experiences via the tablet, as remote, as social companion and contextual enhancer.