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The Next Web is reporting that Sony Bravia and Opera have cut a deal to include the Norwegian companies' browser in Sony Bravia Connected TV sets and Blu-ray Disc players.
The partnership will see Opera deliver a more interactive browsing experience, utilising the company’s own Opera Devices Software Developer Kit (SDK) which is cross-platform, supports all major browsing standards, whilst running on Internet-connected TV’s and Blu-ray players.
Previously, consumers were required to have multiple devices to surf the Internet while watching television. As more connected home electronics devices arrive in living rooms, Internet use is changing. The Internet is becoming more closely connected with people’s everyday life, such as the ability to enjoy video on-demand services on television, exchange opinions with friends through social networks about the program they are watching, and buy online directly from their televisions the items seen on TV dramas.
"The Web as we know it is evolving, and we are committed to making it more accessible across diverse devices," said Christen Krogh, Chief Development Officer, Opera Software. "Our ability to address key hybrid broadcast-broadband initiatives in numerous markets makes us a natural fit with Sony. By delivering both a global viewpoint and the necessary technology, we are able to stay on the cutting edge of the industry."
Gigaom covered some pertinent points on the deal in their excellent article - Sony’s Opera Browser Is Good News for TV Standards:
Moving to a standards-based approach for building TV apps will also make life easier for publishers. Already, some publishers — like music streaming service MOG — have said they will only build for platforms that support HTML5. The BBC Trust recently ruled that it will only build standard versions of its iPlayer video catchup service. Even Netflix is pushing for a more standards-based approach to delivering video to different devices.
Some consumer electronics companies are stepping up to the plate by offering standards-based browser capabilities. Google TV and Boxee both have HTML5-compatible browsers for displaying web content, although so far most publishers are more interested in taking an app-based approach.
Putting Opera’s browser on connected TVs might be one way to help publishers build HTML5-based experiences. Opera has a content development kit available for publishers that want to build standards-based web apps displayed through its browser, although it’s not clear if this functionality will be available on the new Sony TVs.
Even so, a browser-based approach, rather than one built on apps, might be one way publishers can reach multiple devices. In the same way publishers build HTML5-optimized pages for the iPad, they could also reuse those assets for connected devices that sport Opera and other standards-based browsers. That would allow them to build once and have their content formatted appropriately across multiple devices, without having to worry about rebuilding those experience for other app platforms.