U is coming - TVNZ to Introduce Social TV Targeted at 15-24 year-old Market

written by: Richard Kastelein

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On March 13 2011, U will be born in the Kiwi TV market. Aimed at the 15-24 year old audience, U is social TV, featuring reality and factual entertainment programming and Broadcasting from midday to midnight and from 4pm - 7pm seven days a week, there's a live hosted show called U live which will take allegedly take social networking to a new level.

Here's how the channel's going to break down:

4pm - 7pm: U live - a daily live show with chat, interviews and music videos - as well as the viewer's input.

7pm - 8.30pm: General reality shows

8.30pm - 10.30pm: Each night will offer a different theme and experience:

* crush - shows about dating and relationships
* sound - music shows
* U tv - the first chance you'll get to choose which shows New Zealand sees
* guts - it's all about the extreme sports
* dude - male skewed programming
* ursula - female skewed programming
* U win - competitive reality programmes

10.30pm - 11pm - Get gaming on as U gives insight into the gaming world.

Want to get a sneak peek at what's going to be on U? Want to be the first to know?

Click to join them on Facebook.

 

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