NYC Theatre Takes On Transmedia - terraNOVA Collective Presents Feeder: A Love Story

written by: Richard Kastelein

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Off, Off Broadway World is reporting that the terraNOVA Collective is planning to bridge into the transmedia space from traditional theatre using and incorporating live video from a web camera and computer on stage, and internet video blogging (vloging) that engages the audience online before and after the play. The terraNOVA Collective describe themselves as a vibrant playground for artists devoted to innovative new and original theatrical works with a multi-layered development process, solo arts festivals, and productions serve to nurture and liberate New York City.

In a unique departure from traditional theatre storytelling, this production parallels social networking and personal interaction, sharing a very human story. This production is being presented through HEREstay, HERE's curated rental program, which provides artists with subsidized space and equipment, as well as technical and administrative support.

The production, presented by terraNOVA Collective will play a three week engagement at HERE (145 6th Ave - entrance on Dominick Street, 1 block south of Spring Street), March 6-26, Thursday through Saturday & Mondays at 8:30pm and Saturday & Sunday at 4pm. Tickets ($20/$15 students & seniors) may be purchased online at or by calling 212-352-3101.

This is a truly unique path (from live theatre) to Transmedia storytelling, a technique of telling stories across multiple platforms and formats, first coined by MIT media studies professor, Henry Jenkins used the term in his 2003 MIT Technology Review article, "Transmedia Storytelling", which has become the new buzzword in 2010-2011 amongst creatives in the entertainment arena. Such as Starz is launching Transmedia TV series "Spartacus: Gods of the Arena" with Facebook game and an iPad app and Mexican Director Guillermo del Toro takes a serious step with Mirada, opening a Boutique ‘Transmedia’ Studio.

FEEDER: A Love Story follows:

 ...Jesse, who is a 703-pound Gainer, consuming 33,000 calories per day. Noel is her Feeder. Both share in a world of passion, love and food. What happens when one partner outgrows the other? FEEDER is a trans-disciplinary theatrical event, incorporating live video from a web camera and computer on stage, viral Internet video blogging.  In a unique departure from traditional theatre storytelling, this event is an exploration of the parallels between media and personal interaction, creating a highly technological event grounded in a very human story.
You can help support this ground-breaking project here, if you cannot attend.

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