Zero Creative Will Demonstrate Glasses-Less 3D Combined With Touch-Less Gesture Based User Interaction at ISE2011

written by: Gianluigi Cuccureddu

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Published on Wednesday, 26 January 2011 14:33

 In close partnership with Adder Technologies, 3D pioneer Zero Creative will showcase its newest 3D marketing tools at the ISE2011 exhibition next week. Zero Creative helps organizations to increase their (product) value and/or save costs. This is achieved by using its extended portfolio of high quality 3D products and services.

xyZ 3D Displays, digital 3D advertisements in real 3D – without the glasses, will enable companies to capture the attention of people passing by. Jean-Pierre van Maasakker, Zero Creative chief executive, said:

"This is the first time we will demonstrate this total emerging 3D interactivity to the public, but the sneak previews we had for some selected customers were absolutely overwhelming and the positive feedback was even higher than expected."

Jamie Shepperd, Adder Group Marketing Manager commented:

“Glasses free 3D is a hugely powerful medium for digital signage allowing your message to really stand out from the crowd. We are delighted to have Zero Creative on stand demonstrating how the industry can really take advantage of this technology in an end to end system built upon the AdderLink Infinity IP Media Network.”

Below you'll find the trailer of the xyZ Displays.

On stand 10i130 at this year's ISE, Adder and Zero Creative will be demonstrating the distribution of glasses free 3D signage across Adder's INFINITY IP media matrix.