Netflix Planning to go Head-to-Head With HBO for the Content Rights From Warner Bros

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NetflixDuring a Q&A Tuesday at the National Association of Television Programming Executives conference in Miami, Chief Content Officer, Ted Sarandos, said "Netflix will attempt to outbid HBO for streaming rights to the movies the pay-TV giant gets from its current output deal with Warner Bros," according to

FierceIPTV further elaborates on Ted Sarandos' comments:

"Netflix as a major outlet for HBO programming? They're a great seller and with us being a great buyer, ultimately we'll get to a place where we can do business on their content."

Before this can happen, the two companies need to be on speaking terms. En publique, Jeff Bewkes, CEO of Time Warner, is hostile towards Netflix. The company last week said Netflix would have to charge subscribers $20 a month instead of $7.99 if it wanted to offer HBO programming.

HBO’s current output deal with Warner Bros. expires in 2014, but negotiations will likely begin years before that. “That’s why I think there’s some aggravation and there’s nothing more to it than that,” Sarandos told interviewer Will Richmond of Videonuze.

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