Dijit's Nextguide Taps Watchwith To Add Second-Screen Syncing Contextual Content To USA Network TV Shows

written by: Richard Kastelein

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logoDijit's Nextguide has announced a new deal with USA Network to provide not only contextual information for shows tapping into the Watchwith temporal metadata framework and their Related Content Database™. USA Network is using customized content at the production level to create enhanced, synchronized offering for its original programming which is distributed via WatchWith to deliver second screen engagement.  

NextGuide then connects to the WatchWith platform to create a full-screen, interactive experience for audiences watching those shows.


From USA Networks:

"We are expanding the reach of our Social TV and digital content to engage more fans with their favorite shows, all inside the app of their choice," said Jesse Redniss, SVP, digital, USA Network. "We believe in the importance of bringing the content TO the audience, so working with Dijit in their NextGuide app was a logical step in our evolving world."


Recently, USA received more than 150,000 votes for the fan-selected ending of Psych entirely through second screens, with over 40,000 viewers engaged in a live sync experience during the episode.


Fans of popular USA Network shows including Psych, Suits, The Moment, and Burn Notice, will now see a "USA Sync" button on those programs inside the NextGuide for iPad app.  When they watch these during the live airing, they'll be treated to an enriched "synchronized" experience full of behind-the-scenes glimpses, extra content, polls, trivia, games, and more.


According to Venturebeat, Dijit previously said more second-screen syncing functionality for Fox shows and a handful of other cable networks is on the way.


NextGuide added that the synchronization between its iOS app and the USA Network is compelling because TV audiences are increasingly engaging in "Second Screen" experiences, which is clearly noted by new numbers from Nielsen just released, and that USA is taking a "distributed approach" so fans can engage with the content across any platform they have — including NextGuide.


NextGuide Direct download: https://itunes.apple.com/us/app/id537465047

More about NextGuide: http://nextguide.tv/

More about Dijit: http://dijit.com/about

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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