Civolution and Vetrya Cut Deal with Italian Social TV channel La3 for Synchronized TV App

written by: Richard Kastelein

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civilutionlogoCivolution and Vetrya have teamed up and cut a deal with La3, the social media channel broadcast on Sky (channel 143) and FTA DTT (channel 134), tablets, smartphones and the internet who have selected both companies to enhance its HyperSync application.

The Civolution-Vetrya partnership enables La3 to drive user engagement and loyalty through the delivery of a customized app which presents viewers with synchronized content on a wide array of connected devices. The SyncNow technology enhances Hypersync's most popular features such as behind-the-scenes extra information on the programs or characters by ensuring that the app is synced with the TV programming. SyncNow will also ensure that Vetrya's upgraded platform structure for the app, which supports exciting new features such as gamification, will also be synchronized with La3's content.


"Viewers want to watch TV and interact with their favourite content on tablets and smartphones, without being restricted by a TV schedule," said Fabio Rimassa, TV Director, La3. "It's a priority for us to satisfy our viewers demand for high quality content, anywhere and anytime. We're excited to provide our audience with this fantastic app, offering them an original way to engage with their favourite programs. We are very pleased with the collaboration between Civolution and Vetrya which has turbo-charged our HyperSync app. We hope our viewers will enjoy the new interactive opportunities it provides."

The new HyperSync app (free to download in the iTunes store) has been developed by Vetrya and is powered by Civolution's audio watermarking technology, SyncNow®, which enables real-time identification and frame accurate synchronization between broadcast, on-demand or recorded television content and interactive applications on companion devices (tablets, smart phones, laptops) to present synchronized interactive user experiences including auto-check-in. The technology relies on imperceptible audio watermarks that can be embedded in live stream or, as in the case of this project, in file content before playout. The app will be accurately synchronized for multiple 'formats' transmitted on DTT, DTH and the web.

"The growing use of tablets and smartphones coupled with application and sync technologies have opened up new avenues for TV programming and product advertising'' said Jean-Michel Masson, SVP Watermarking Solutions, Civolution. "We are very excited about our partnership with Vetrya. Together we have demonstrated just how simple and cost effective it can be to deliver a profitable and compelling second screen app which is a market-proven avenue to engage viewers online. Our content synchronization solution creates a winning multiscreen strategy that enables operators and content owners to extend their services, better monetize their assets and deepen advertiser engagement across devices."

"Viewers are now getting serious about second screen apps, and the exclusive content available on these apps is gaining huge traction. TV viewers are no longer just watching, they are now becoming a part of the mix" said Luca Tomassini, founder and CEO Vetrya. "Such strategic integration offers viewers a way to connect with content for their favorite shows like never before, as well as connecting and playing with other fans. We can now offer consumers a more enriched, customized viewing experience. This is a great step forward.''

Civolution is a leading provider of technology and solutions for identifying, managing and monetizing content, and Vetrya, a leading Italian company in the supply of multiscreen platforms, media asset management, broadband services, app developer and solutions for the digital media world.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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