Shazam and Screenvision to Create Interactive Cinema Advertising

written by: Richard Kastelein

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Shazam and Screenvision have announced an exclusive new partnership that will bring the Shazam for TV advertising platform to movie theaters across the United States.

The union of Screenvision's giant theater screens and Shazam's Social TV and Second Screen technology will enable consumers to engage with many of the ads they see before a movie – allowing them to receive special offers, enter sweepstakes and bring home and share more information about the products and services that pique their interest. The announcement was made today at New York's historic Ziegfeld Theatre, the site of Screenvision's first-ever presentation to the advertising industry.

"Our partnership with Screenvision will give movie fans across the country a truly connected cinema experience, enabling them to engage with the ads about the products and services that interest them – at that moment of inspiration – turning interest into action with just one tap on their mobile phone," said David Jones, Shazam's EVP Marketing. "Shazam is thrilled to be working with the respected leader in cinema advertising to create a compelling in-theater experience that millions of movie fans around the country can also take home with them and share with their friends."

"Moviegoers are drawn to the cinema to see the world's greatest content, and their affinity for the experience of going to the movies puts them in a highly receptive mindset for advertising messages"

"By working with Shazam, Screenvision now has an unparalleled scale to reach our moviegoing audience, who tends to be tech savvy and armed with smartphones, with a predisposition for connecting and sharing the interesting things they discover," said John McCauley, Screenvision's Senior Vice President, Strategic Alliances. "With our national cinema network reaching nearly 40 million moviegoers monthly and Shazam's 90 million and growing U.S. user base, advertisers have the ultimate platform to reach the mass market and to get them to act on their message."

Screenvision's Shazam-enabled cinema advertising program will be available throughout Screenvision's national network. As part of the program, and a unique element, Screenvision will air 15-second reminders within the preshow to alert moviegoers to pull out their phones and be ready to use the Shazam app. Screenvision will offer their clients the Shazam for TV advertising service as an effective way for brands to connect with their customers, extending their cinema advertising into more than three minutes of engagement.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20â€ēs on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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