Magic Ruby Launches "Quasar" Production Platform for Second Screen and Mobile Applications

written by: Richard Kastelein

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magicrubylogoMagic Ruby, a leading provider for developing monetizable technology and applications for the second screen, today announced the debut of its Quasar Production Platform, a unified, cloud-based toolset that helps television and film studios and other media and entertainment companies create, customize and monetize content through immersive second screen applications. The first tools released in the Production Platform include a content authoring tool, a secure Content Management System (CMS) and a rich set of software development kits (SDKs), content owners can maximize their return on companion content that was until now a significant challenge to monetize.

"Studios, broadcasters and other content owners can now use a flexible content authoring tool and CMS to smoothly create companion content to further immerse viewers in their brands, without disrupting the content production cycle," stated Winifred Chang, vice president of product development and innovation at Magic Ruby. "Our Quasar Production Platform makes it easy to quickly develop immersive and cost-effective applications for any program genre."

The Quasar Production Platform tools integrate directly into existing broadcast and production workflows, enabling content producers to create and publish companion content -- including exclusive multimedia experiences, commerce offers and advertising -- seamlessly, securely and efficiently, bringing to viewers more immersive and exclusive experiences on their mobile devices. The Production Platform supports a broad range of primary programming including live sports, same-day or next-day talk shows and scripted dramas or sitcoms, giving content owners maximum flexibility and control to deliver the ideal second screen experience for their viewers. It also supports mobile companion experiences for retail, in-venue, educational and other environments.

With the Platform, second screen content is captured, authored and uploaded to the CMS and made ready to publish within existing production workflows, keeping the second screen in close creative alignment with the primary broadcast.

Next generation second screen applications can now be augmented with live, synchronized features including advertising, real-time e-commerce and just-in-time event publishing.

The Quasar Production Platform, including the content authoring tool and CMS, is available now from Magic Ruby.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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