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Opinion

Tom Bowers: A look at the state of Social TV in EMEA

written by: Tom Bowers
Tom Bowers: A look at the state of Social TV in EMEA
Three years ago Social TV didn't exist in Europe…it might easily have been imagined to be a comedy sketch where TVs grew legs and arms and started talking to each other over coffee (perhaps I’ve missed my comedy writing calling). It wouldn’t however, have been thought of as a new development that would shape and transition the broadcast industry into a new phase of creativity and innovation unlocking untapped commercial opportunities.  Looking over the past year, it’s clear that Social TV is...

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Transmedia: Simon Staffans Interviews Jeff Gomez

written by: Simon Staffans
Transmedia: Simon Staffans Interviews Jeff Gomez
A little less than a week ago I published the annual-wrap-up and looking-ahead-to-next-year publication “One Year In Now Media Vol IV“. From the start, four years ago, a central part of the publication has been the interviews with creative and intelligent people from different parts of the media field. This year was no exception, as people from all over the world, from Paris to the US, from Denmark to Singapore and Australia gave their look on the highlights of 2014 and the best to come in...

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Videonet: John Moulding's Top Ten Stories 2014

written by: Richard Kastelein
Videonet: John Moulding's Top Ten Stories 2014
Editor's Note: Videonet editor John Moulding is one of the top writers in the future TV realm and his favourite stories from Videonet for 2014 are valuable to anyone interested in how incumbents and newcomers are shifting to adapt to radical changes in technology which are affecting traditional business models and the current value chain of what we know as linear TV. Though I don't always agree with Videonet's editorial position on where we are going, I respect their...

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Peter Redford: Thoughts on Aereo

written by: Peter Redford
Peter Redford: Thoughts on Aereo
Copyright infringement is a serious crime that can sink any business faster than a fishing boat in a typhoon. Aereo, a startup dedicated to streaming live and time-shifted content to any internet connected device, learned this the hard way after TV producers, marketers and broadcasters teamed up to sue them for violating their copyrights.

Last month, the U.S. Supreme Court ruled in against Aereo in a 6:3 decisions, a result that has been highly debated since. The startup operates by allowing...

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E4 Broadcasts Groundbreaking Socially Dynamic TV Advert with Ed Sheeran powered by Spredfast

written by: Tom Bowers
E4 Broadcasts Groundbreaking Socially Dynamic TV Advert with Ed Sheeran powered by Spredfast
On Thursday 26th June, on E4, Ed Sheeran presented a new breed of TV ad to viewing audience explaining that he was going to need the viewers help to decide which song they would like him to play acoustically from his new album "X" in a groundbreaking step in commercial TV advertising. Usually viewers would have just been played some highlights from his latest album with a voiceover but this time Ed was asking for the audiences help with deciding which song they would like to see him play at the...

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The Future of Virtual Reality Will Be Televised

written by: Jeroen Elfferich
The Future of Virtual Reality Will Be Televised
Oculus VR’s CEO Brendan Iribe recently said that one of the key motivations for joining Facebook is the potential to address a billion users with their virtual reality solution, and become the platform for something truly big - the first billion-person Massively Multiplayer Online game (MMO). This sparked a lot of discussion, with most dismissing the idea as fantasy: "Virtual Reality (VR) will remain a niche and never will so many people buy those goggles". Understandable, as previous...

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Zachary Stockton: Is It Time For YouTube to Move Over MSOs and Cable Networks are Adapting to VOD — are Sports Next?

written by: Zachary Weiner
 Zachary Stockton: Is It Time For YouTube to Move Over MSOs and Cable Networks are Adapting to VOD — are Sports Next?
EDITOR: This is a guest post by Zachary Stockton, Product Manager for IRIS.TV. Based in Los Angeles, IRIS.TV creates a personalized TV-experience for publishers through cross-platform recommendation software and analytics.

YouTube was the first place to share videos online. Unprecedented growth in visitors matched the growth in both amateur and professional content creators. Following its creation, YouTube altered its strategy to keep up with a changing online ecosystem. But these changes in...

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Iris Yuster: Live or VOD, a battle from another time for TV apps

written by: Nicolas Bry
Iris Yuster: Live or VOD, a battle from another time for TV apps
Guest post from Iris Yuster: An experienced designer, Yuster delivers innovative apps for mobile and multiscreen, leveraging personalized recommendations for content as well as for shopping.

What is unique about Iris is her ability to combine social understanding of user behaviour with interaction design (UX) skills. Nic Bry. As video on tablet becomes primary, VOD and TV apps must update rapidly. The artificial separation between “Live TV’ and “VOD” apps is an outdated argument. Each user...

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Understanding The TV Habits Of Millennials

written by: Beth Principi
Understanding The TV Habits Of Millennials
For perhaps the first time in history, the upcoming generation is challenging the classic television experience. For decades consumers have opted into an appointment TV format, but this practice was aimed at generations who grew up with little to no interactive technology impact. Enter the Millennial generation. These extreme social media users and digital junkies don’t know a world that isn't fully connected. Gone are the days where cable was a perk and internet was dial-up; today’s...

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Will Smart TV Sports Experiences Come of Age?

written by: Chris Reynolds
Will Smart TV Sports Experiences Come of Age?
Sports media is always on the search for new ways to create riveting live action for its fans in order to help heighten the game-day experience and bring forth new-found levels of engagement. The promises made by new technology, especially where Smart TV is concerned however, have seen low utilization and utility due to a number of challenges endemic to the experience. Both, rapid evolution and exciting developments for the medium are about to breathe life into the entire landscape and create...

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Iris Yuster: Personalized TV Under Scrutiny

written by: Nicolas Bry
 Iris Yuster: Personalized TV Under Scrutiny
Guest post from Iris Yuster: An experienced designer, Yuster delivers innovative apps for mobile and multiscreen, leveraging personalized recommendations for content as well as for shopping.

What is unique about Iris is her ability to combine social understanding of user behaviour with interaction design (UX) skills. Nic Bry.

There are many video and second screen Apps aimed at creating a new watching experience, more personalized, social, engaging that also supports users multitasking behavior...

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New to TV Hackfest? - A beginner's guide to attending a Hackfest Hackathon and six steps to success

written by: Liz Morrell
New to TV Hackfest? - A beginner's guide to attending a Hackfest Hackathon and six steps to success
Whether you’ve never been to a hackathon at all before – or just haven’t been to one of our Hackfests -- then here’s the lowdown on what to expect for those new to Hackfest with our beginner's guide to attending a Hackfest.

Our Hackfest events are industry hackathons that are free to attend and take place within the expo hall of all our industry events. All we ask from those taking part is the enthusiasm to create something amazing – and you may win a fab prize for doing so! Here’s a low...

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