Endemol CEO - "Social TV is Going to Be Huge"

written by: Richard Kastelein

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Cory Bergman over at Lost Remote picked up a brilliant quote from Endemol's CEO this week. 

“Everyone says that social television will be big. I think it’s not going to be big — it’s going to be huge,” Ynon Kreiz, CEO of the Endemol group, the largest independent television production company in the world, told attendees at the Digital Life Design (DLD) conference this week.

Triple that with what we covered last week:

David Rowan, the Editor of Wired magazine has named Social TV at number three of six in his peek into 2011 and what tech trends to expect to get traction. Couple that with the MIT Technology Review tagging Social TV in the top 10 most important emerging technologies a few months ago and it seems we have both the tech press and academia in agreement. Social TV is a game changer - the intersection of TV and the Web will largely be driven by Social Media - it's natural. TV is inherently social - and Social Media is a conduit. Put them together in a workable, ergonomic way and the convergence will have impact. 

More from Bergman:

With billions of dollars already flowing through the TV ecosystem — and new televisions coming equipped with wireless internet connectivity — Kreiz said it’s only a matter of time before the social space explodes.

“We think that social media meets television is the next big thing,” he said. “The ability to create content that will enable people to interface with each other, to connect, to recommend, to share and experience over television, is going to change the landscape of the industry.”

In fact, Kreiz encouraged people to “get up, leave this room” and run to their garages to get to work designing the future of social TV. “Whoever figures it out, will be the next Steve Jobs of this generation,” he said.

This is going to make a whole lot of people I know very happy.

Here's some more links from Appmarket.tv to make the case for Social TV even stronger:

    1. Almost Half of All British Using Social Media While Watching TV 
    2. Deloitte Report: Television and Social Media: Generation Y and Friends Forever
    3. Social TV – making the TV experience more social 
    4. Social TV: How Facebook, Twitter and Connected TV Will Transform the TV Market
    5. Real-Time Synchronous Voting and Social TV Comes to Dutch Talent Programme - The Voice of Holland 
    6. Verizon reports: Social TV widgets are a smash hit
    7. BBC iPlayer enabling Social TV
    8. Clicker Moves Towards Social TV
    9. Crowdsourcing Social TV Research - User Insight Investing Half a Million Dollars
    10. U is coming - TVNZ to Introduce Social TV Targeted at 15-24 year-old Market
    11. Transmedia and the evolution of -Social- Television r
    12. GetGlue Social TV Gets $6M round of Funding from TimeWarner, RRE Ventures and Union Square Ventures 
    13. Tunerfish - Social TV - Comes to iPhone 
    14. Social TV Platform Philo Gets Round A Venture Capital Infusion 
    15. TiVo Announces Two Screen Social TV App with iPad
    16. Gleeks and Their Two Screen Social TV Solution with iPhone App Via Smule
    17. Miso Raises $1.5M, Grows Users, Launches API, and Secures First Partner for 2011 
    18. MIT And BT Hook Up for 12 Month Study on Social TV
    19. Social TV: Twitter is a natural "companion medium" to other media channels -- in particular to live TV 
    20. MTV Networks Moves Towards Social Gaming – Transmedia Entertainment
    21. Netflix retrying its Social TV strategy
    22. Report: Social TV and the Emergence of Interactive TV
    23. Samsung to Make Move into Social TV - Introducing Korea's Cyworld on their Connected TVs 
    24. SFgate: How Social Television Is Gaining In Popularity
    25. Social TV to Hit Russia
    26. Social TV: Bravo TV launches Twitter Campaigns 
    27. Social TV: When TV meets social networking
    28. TF1 in France Now offering Social TV and VOD on Secondary Screens - Free 
    29. The challenge of Choice pushes the challenge of the Social EPG enhancement
    30. The new Myspace: Entertainment hub for Social TV?
    31. UAE, China and Russia Leading Social TV Users 
    32. US Company Akoo Awarded Chinese Patent for Bridging Mobile Devices, Social Television Services, and Digital Out-Of-Home Networks
    33. US TVGuide.com Expands Social TV Offerings - Social TV Leader Averages 10,000 TV Check-ins Per Day Since October Launch

      Hat Tip to Marie-Jose Montpetit via Paul Farkas at Facebook for the tip!


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      About the Author

      Richard Kastelein
      Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

      He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

      Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

      He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

      A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

      He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

      A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

      One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

      Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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