FindThatStyle, a Television Fashion Search Engine: Find What is Worn in the Show and Buy It

written by: Gianluigi Cuccureddu

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Published on Thursday, 03 February 2011 07:44

FindThatStyle launched at the end of January, it's a television search engine which is covering 100 shows across 22 networks.  300,000 images have already been uploaded,  and 60,000 of those have been tagged. According to FashionableMarketing.me, "If you want to know more about the stylish things you see on your favorite TV shows, this unique site can help you out."

FindThatStyle aims to have items uploaded to the site no later than 24 hours after air time.  If something is missed, community members can click the “Notify Me” button. How about that for co-creation, promoting community and involvement. Other involvement, sharing and empowerement is achieved by letting TV loving fashion bloggers monetize their blogs with widgets that can display the latest show scenes and "the fab fashion finds that go along with them," commission will be given for the syndication.

FindThatStyle has opportunity to benefit from on-demand, non-lineair television and an application for a two-screen experience. This will promote synchronous engagement with already tagged shows, impulse buyings and benefiting from the multitasking audience. As reported in a previous article on AppMarket, the most often occuring tasks during watching TV are: using apps (33%),  browsing the internet (non related content) (37%), social networking (40%) and texting with friends and family (56%).