Wiremax - Video Tool Takes TV Towards Tagging

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Published on Wednesday, 16 February 2011 08:04

Though I have used YouTube Annotations to create interaction in a prior video, it's still a question of being locked into the Google ecosystem - which at times - is not always the best solution for every video product. And I was recently intrigued to find a very slick, interactive tool that not just allows for added content via text, but takes it to another level with Video, Flash and more - embeddable within a video on the timeline.

This technology from Wirewax I came across the other day (Hat Tip to Gavin McGarry at MIPTV blog for the link) allows one to add your own tags to objects (and people) in videos, and then add information, images, links, video as well as Flash applications which viewers can interact with.

On top of that you can also get behavioural data enabling you to watch your content through your viewer's eyes and see where people interacted, what they did, where they jumped off. This kind of technology on a touchscreen tablet will certainly take it to the next level... However, one thing that irks me a bit, and which leads me back towards the two screen methodology in terms of interaction on video, is how jarring it is to stop the video all time. Perhaps the future of this technology will be as a companion experience on the secondary screen, leaving the big screen to create continuity and flow.

One new video shows some exceptional tagging flare and the use of the wireWAX Apps (on general release soon). Challenge Anneke sees Flavia, from BBC One's Stictly Come Dancing, take the teacher's role once more to put Handbag.com's Anneke to the test. Viewers can not only find out more about the dancing duo, but click to view & learn the full routine video and browse & buy on Maxtione's fitness product range. All within the embedded and shared video.

And here's an example of Wiremax being used for a classroom on a digital whiteboard.

After the jump, or Read More to see another video.