No Innovation Without Collaboration: Achieving TV Convergence

Posted by Gianluigi Cuccureddu SMP in Writers on April 09, 2011  |  0 Comments More from this author  |    |  Follow Gianluigi Cuccureddu SMP on: Facebook | LinkedIn | Twitter |

To be more specific... no innovation without multidisciplinary collaboration.

Great video on Steven Johnson’s view on where good ideas come from, and why therefore co-creation (both internal and external) are so important for the business’ innovation power.

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Multidisciplinary collaboration can be achieved in many ways, closed or open, internal or external, key is that many angles are taken by many individuals, all with their own experience, framework and knowledge, which will build on hunches (as mentioned in the video) that mould ideas.

Invite your stakeholders into the innovation process or extract insights from social media, tap into the crowd-ideation.

Ideas and innovation (be that breakthrough or not) don’t come instantly but take a while, accelerate this process to:

• Discover unmet needs;
• Drive growth by keep looking at unmet needs and transform them in viable business and
• To enable businesses to be faster, smarter, more agile than the competition.

This is even more important for the TV industry which is facing the convergence of a grand magnitude.

Collaboration and it's ideation effect is what we recognize at Agora Media Innovation, by bringing together the four pillars/industries together whom players will be part of this convergence:

This is also the philosophy behind our un-conference series of ConvergenSee:

Problem - Mobile, TV, Tablets and the Web are facing convergence. Players in the various industries are attending events (broadcasters, CE manufacturers, content providers, developers)... but not the same ones.

They need too.

Solution - Convergensee 2011 - "Our Industries are meeting, So must we?" The Intersection of Mobile, Tablets, The Web and Television.

Computer Electronic Manufacturers ~MEET~ Broadcasters ~MEET~ Content Providers ~MEET~ TV Developers ~MEET~ Social Media Specialists ~MEET~ TV and Web Content Providers ~MEET~ Academics ~MEET~ IPTV players ~MEET~ Cable Operators ~MEET~ Venture Capitalists ~MEET~ Angel Investors ~MEET~ Creative Agencies ~MEET~ Ad Agencies ~MEET~ Global Brands ~ Web Developers ~ Mobile developers ~MEET~ Google ~MEET~ Yahoo et al.

The clashing of all these disciplines will bring the needed new business models eventually, it will drive the evolution to a new reformated sustainable TV industry. Collaboration can take place on any level, be it market, proposition, between internal and external stakeholders.