Google Wants to Tag TV

written by: Richard Kastelein

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According to Google, it's time to start tagging TV shows. And this could not only be useful for meta in terms of search, but also for allowing 3rd party developers to develop apps on multiplatform devices, such as Smart Phones and Tablets. How? Imagine if all TV shows and films had an XML format which not only tagged basic things such as the series titble, season, episode number etc, but also allowed for setting triggers in a timeline which would allow for developers to create more compelling second screen, multiplatform experiences.

It's a start... and now Youtube supports additional fields in both video Sitemaps and mRSS feeds where one can specify metadata specific to television or episodic content. This includes the series’ title, the season and episode numbers for the video in question, the premiere date, as well as other additional information. The metadata from your video feed helps provide more detailed, relevant results to users wanting to view your show.

“The metadata from your video feed helps us provide more detailed, relevant results to users wanting to view your show,” Google wrote March 24 on its blog.

Google’s video tag fields call for the series’ title, the episode title, the season premiere date, and episode numbers. Another field allows for entry of video type, so episode promos, clips and interviews can be identified along with the primary video. It would also be interesting to see this develop into a full fledged XML in order to identify triggers for multiplatform use in the timeline, such as product placement, quizzes, predictions, tCommerce, social gaming and more.

The full documentation for the tags for both mRSS and Video Sitemaps can be found in the Webmaster Tools Help Center.

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About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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