The facilitator of the mobile revolution: Alcatel-Lucent and the NG Connect Program
Only recently have we been satisfied with the speed that
our YouTube videos load. It seems like yesterday that annoying
"buffering" messages were destroying the possibility at enjoying a piece
of video on our personal computers. This was all before the smartphone
revolution. At the end of 2010 more smartphones were sold than PCs.
The former woes of poor broadband speeds now equate to dropped calls,
limited data plans and barely the ability to stream Netflix, HBO Go,
Crackle and other video dependent apps. Who will be the savior? When
will we be saved? According to Nash Parker, Alcatel-Lucent's Director of
Emerging Technology & Media the relatively new 4G LTE is the answer.If you don't know what Alcatel-Lucent does (and you definitely don't if you're a millennial), don't worry. The Paris-based company is responsible for building the infrastructure that service-providers use to allow us run data across their networks. Parker made a good point when speaking about extremely fast and reliable data speeds. "Millennials don't know if any other way," he recognized. The 3G networks that are currently failing us were built for phone calls, while the 4G LTE "was designed for data networks". How is this B2B corporation proving this to millennials and consumers? Parker recently launched the NG Connect Program to partner with consumer brands to show off what their "Long Term Evolution" (LTE) can really do.
If you don't want to wait for the Consumer Electronics Show (CES) to be wow-ed with what's possible with today's devices than check out this futuristic incubator of mobile wonders. If you've ever produced an event, big or small - you know how frustrating it can be to access photos from the event right afterwards when press and clients are begging to see them. Check out this video from the NG program on what's possible with the "Connected Camera". Waiting for the cars Will Smith drove in iRobotto actually be built, check out the Connected Car. I'm excited to see what Parker and is team incubate next. My hope is that the real win will be the "connected classroom" a topic that is sure to be a hot one in 2011-2012.
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