Published on Wednesday, 25 May 2011 08:00
Only recently have we been satisfied with the speed that
our YouTube videos load. It seems like yesterday that annoying
"buffering" messages were destroying the possibility at enjoying a piece
of video on our personal computers. This was all before the smartphone
revolution. At the end of 2010 more smartphones were sold than PCs
The former woes of poor broadband speeds now equate to dropped calls,
limited data plans and barely the ability to stream Netflix, HBO Go,
Crackle and other video dependent apps. Who will be the savior? When
will we be saved? According to Nash Parker, Alcatel-Lucent's Director of
Emerging Technology & Media the relatively new 4G
LTE is the answer.
If you don't know what Alcatel-Lucent
does (and you definitely don't if you're a millennial), don't worry.
The Paris-based company is responsible for building the infrastructure
that service-providers use to allow us run data across their networks.
Parker made a good point when speaking about extremely fast and reliable
data speeds. "Millennials don't know if any other way," he recognized.
The 3G networks that are currently failing us were built for phone
calls, while the 4G LTE "was designed for data networks". How is this
B2B corporation proving this to millennials and consumers? Parker
recently launched the NG Connect Program
to partner with consumer brands to show off what their "Long Term Evolution" (LTE) can really do.
If you don't want to wait for the Consumer
Electronics Show (CES) to be wow-ed with what's possible with today's
devices than check out this futuristic incubator of mobile wonders. If
you've ever produced an event, big or small - you know how frustrating
it can be to access photos from the event right afterwards when press
and clients are begging to see them. Check out this video from the NG
program on what's possible with the "Connected Camera
". Waiting for the cars Will Smith drove in iRobot
to actually be built, check out the Connected Car
I'm excited to see what Parker and is team incubate next. My hope is
that the real win will be the "connected classroom" a topic that is sure to be
a hot one in 2011-2012.