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Tablets are starting a slow, steady revolution in the way people watch and interact with television.
Increasingly, tablets like the iPad and Motorola Xoom are positioning themselves as an entertainment portal. And the strategy seems to be working; According to a recent study in the UK, iPad owners are big consumers of TV:
How TV operators are responding
The competitive space looks to become even more cluttered, with rumours of Channel 5, Boxee Box, Film4, and ITV rolling out similar TV apps for tablets.
With so many companies jumping into the space, it’s clear that getting TV content onto as many devices as possible is the way forward if you want to remain competitive.
What TV operators are missing
Many of the TV tablet apps have taken a few tentative steps toward personalisation, but no one has fully embraced the potential of TV interfaces that can learn and change according to an individual’s preferences and tastes.
What a lot of these operators seem to be overlooking is the chance not only to offer content anytime, anywhere, but to personalise the entire TV experience.
While watching the main TV tends to be a group experience, watching TV on an app is much more intimate and personal.
Emma blogs for TV Genius over at the TV Trends Blog. TV Genius is a software company that has specialised in TV content discovery, recommendations, search, and interactive TV guides since 2005.