Zuckerberg's “Realtime Serendipity" - Facebook Verb Button - Watched. Social TV Startup Killer? Co-viewing on Netflix and Hulu - Not in USA

written by: Richard Kastelein

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So now that Zuckerberg has messed with everyone's Facebook pages and created a massive uproar - there's more underneith the brouhaha that matters - in terms of how other changes will affect the Social TV landscape.

Despite Facebook now preaching the wonders of the New Timeline and  it's “Realtime Serendipity"  - I tend to agree with Blake Stimac, from IntoMobile,  that B2C plays like Getglue and MISO are now under pressure. Sharing one's life -  workouts, music, movies, TV shows, recipes, photos... your life... is now possible using applications based on Facebook's Open Graph. Facebook just nicked the big checkin'. No other checkins' will matter. Anywhere. It's all about integration now - competing for consumer eyeballs is futile.

And the new verb buttons are going to slice and dice the whole ecosystem in a new way for advertisers. 


On top of that, it appears some of the larger music and video content players - have cut exclusive deals with Facebook  which integrate deeply allowing for sharing (co-viewing and co-listening) - beyond what's available to all third party developers. So other smaller competitors and startups in those arenas also may face extinction.

Spotify, Rhapsody, and Vevo among others have teamed up with Facebook to build music applications that allow you to post what you're listening to and have your friends listen to it as well.  Netflix and Hulu contributed to video applications that let TV shows and movies be a shared experience on the new Facebook format. 

And what about the news that Facebook has done deals with Hulu and Netflix to allow video-sharing, but not in the USA?

Netflix on Thursday announced it is integrating its video streaming service with Facebook — allowing users to watch videos on either site and see what people on their friends lists are viewing.

It will be available in 44 countries except in Netflix’s biggest market -- the United States, because of the 1998 Video Privacy Protection Act that prohibits the disclosure of video sales or rental records, the company explained.

They don't even have Netflix in Europe. Or Asia. But are hoping to in 2012 - to go head to head with Amazon's acquisition Lovefilm - in what will likely be a  global VOD battle.

Interesting times. Kind of takes the wind out of Google+ Video Hangouts to boot.


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About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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