Lean Forward Video and Temporal Metadata

written by: Richard Kastelein

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Infographic on importance of video metadata in future of audiovisual entertainment from RAMP.


For full image click here.

But it's not just about discovery. It's also about monetisation in terms of temporal metadata and linking contextual tCommerce opportunities and contextual data providing an enhanced companion experience on the second screen. 

Here's a snippet from a recent technical paper submitted to IBC written by  John Horodyski, Paul Johnson and myself called Temporal Metadata For Context And Commerce In Future Television:

Historically, TV metadata has primarily been descriptive – used to supply Electronic Programme Guides (EPGs) – and is used for search purposes in finding content.  Therefore it has been adequate for description at a show level. Typically when the industry talks about TV metadata, they talk about snippets of information and images provided by companies such as Rovi and Gracenote that can be used for the descriptive editorial information, images and multimedia on one show as a whole. 

But it’s not just about TV anymore - data taxonomies for TV have been the same for 60 years - we are now entering the era where it’s about taking a TV programme or Film as a starting point and looking to vastly different parts of a consumer entertainment sphere to find answers to the following question - what else is relevant to offer viewers from internet, social, commerce, gaming and real world? The greatest challenge of the future is cultivating and curating temporal metadata (scene-based) — or what some call tagging TV — and this will play a significant role in the future evolution of living room entertainment, how it’s monetised and how it affects user behaviour.

Audience user behaviour is clearing changing with the advent of Social TV and second screen engagement amplified by tablet and smartphone usage while watching TV rapidly on the rise. According to Nielson1, 88 per cent of tablet owners in the U.S. use their device while watching TV at least once a month, 45 per cent do so on a daily basis, and more than a quarter (26 per cent) go into multitask mode several times a day (media stacking). Numbers for the UK and Europe are similar.  This sets the stage for utilizing temporal metadata in news ways by using the XML tags to link to contextual data, commerce opportunities and social chatter on the topics. In scheduled and real time with linear TV and asynchronously with VOD assets and catchup TV.




About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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