Orchestrated Media: More Than Just Social TV - Vote for Appmarket.tv Panel at SXSW 2013

written by: Richard Kastelein

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The panel ties in with Interactive session on Temporal Metadata and Monetizing 2nd Screen TV with a panel of industry experts debating on the evolution of Social TV and 2nd Screen to a more comprehensive TV companion experience including Communication (TVoip), Commerce (tCommerce and micropayments), Community (Live events), Transmedia (narrative shift), Gamification (vote, win, predict), Personalisation (algorithms), Context (companion apps) and Social TV (discovery and dissemination). In-depth, international look at European, US and global solutions and perspectives from panel representing Canada, USA, UK and Holland. The small screens (Smartphones, Tablets, Laptops) are taking more eyeballs from the big screen during 30 second spots. How will the current TV value chain, underpinned by brand spot advertising based on archaic, legacy audience measurement systems stay relevant with new gatekeepers, smarter devices and software, and new consumer behaviour such as media stacking?

Questions we want to address:

  1. Is there more to the Future of TV than Social TV?
  2. Will the Smart TV App portal become a destination or will discovery move to the smaller companion screens and devices?
  3. Will the 30 second spot decline except for live news TV as we move to a world of TV Everywhere and VOD/Catchup?
  4. Are brands going to continue to pump 200 billion globally into 30 second spots when they are being more and more irrelevant?
  5. Will temporal Metadata curation and creation play a larger role in the future of TV? Is it the new oil as some predict?

Additional materials


BBC Presentation - Future of TV - Orchestrated Media - New Gatekeepers in the Living Room Means More Disruption (Or Democratisation) of TV Industry from Richard Kastelein

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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