zeebox Cut Deal With Gracenote to Power Content Recognition on the Second Screen

written by: Richard Kastelein

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zeebox will integrate Gracenote Entourage™ Automatic Content Recognition (ACR) into its award-winning app for iOS and Android, enabling it to automatically identify the show you’re watching and to deliver a synchronized second-screen experience across live or time-shifted TV.

 

Gracenote Entourage uses advanced audio fingerprinting to let apps on smartphones and tablets identify TV programs and movies by “listening” to a few seconds of the dialogue or soundtrack.  zeebox will use the Gracenote Entourage ACR technology to identify the program the user is watching, either live or time-shifted, allowing zeebox to automatically provide additional information, votes and polls, tweets, presence and transactional opportunities, all synchronized to the program being viewed.

“People love zeebox’s program discovery, TV remote control and interactive second-screen experiences. Today that experience is focused on live television. Gracenote technology will allow us to take zeebox to the next level, providing that great interactive and synchronized zeebox experience for both live and recently PVR’d content,” said Anthony Rose, co-founder and CTO at zeebox.

The brainchild of former EMI executive Ernesto Schmitt and BBC iPlayer CTO Anthony Rose, zeebox lets viewers discover what’s hot on TV – among their friends, top celebrities, or the Twitterverse. The company recently announced a series of strategic alliances with Comcast Cable, NBCUniversal, HBO and others, offering the first such endorsement by major media companies of a cross-channel, TV companion app. 

“Through its unique blend of trending data, recommendations and social features, zeebox has led innovation in the market of TV companion apps, and we are thrilled to partner with them,” said Stephen White, president of Gracenote. “Real time data about what’s hot and trending now is key to the zeebox discovery experience, and Gracenote Entourage will make it fun and easy for viewers to identify and share what they are watching.”

Gracenote Entourage is transforming TV as we know it, turning a once passive experience into one where a whole new world of discovery is possible on the second screen. Unique to Gracenote Entourage is its ability to “always listen” and identify what’s playing throughout the broadcast. This lets viewers actively identify TV content without requiring them to constantly push a button on their device.

For a demo of zeebox featuring Gracenote Entourage, visit us at The Gracenote Lounge during CES 2013 – The Cosmopolitan Hotel, 4th Floor, Nolita Room 1.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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