Share this Article
A reliable birdy told me that Samsung's next firmware update will remix the TV to launch Samsung's Smart Hub page as the default page when you turn on your TV as opposed to the last channel your were on, watching linear TV.
So if it's true, when you turn on your Samsung TV in the near future you will, by default, see this:
Watch out for brouhaha to erupt, if this is true. I have been wondering if and when they would do this for the four years since I have owned a Samsung Smart TV.
So what? The value of that real estate is enormous.
Parks Associates says that nearly 80 per cent of Smart TV owners use TV Apps now - about half to watch Video (Netflix anyone?) and half for casual gaming.
If your splash page on the TV delegates linear TV to the backburner by watering it down in a sea of other entertainment options this is big news.
Samsung had nearly a 30 per cent share in global TV sales in 2012, while on average, Sony's share fell 34%, Panasonic's 26%, and Sharp's 22%.
As a company, Sharp itself lost $4.66 billion in the first quarter of 2013 alone. Panasonic is trying to get out of TV for the better part.
They are all bleeding at the seams for various reasons, but mainly due to smaller and smaller profit margins due to cheaper and cheaper TVs.
TV manufacturers need to make money... and content is the path that all of them have been eyeballing as additional revenue source to prop up the bottom line.
Samsung's move, if true, is an aggressive one, but clearly makes sense for them.
And in a way, a sure sign that they truly own the TV in the living room of the future.