TV Hackathons Work: Here's One Example

written by: Richard Kastelein

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logohftvEmail sent to me from participant in TV Hackfest London 2013 - two Irish Guys... brilliant ones. Hackathons can help produce real products that really come to market.

Hi Richard,

I just wanted to let you know that we did receive the TV hackfest prize money from Alki (Alki David from Filmon.com - a sponsor and judge) a couple of weeks ago.  Thank you very much.

Since the Hackfest, we returned to Dublin and launched a new product called TVadSync: http://tvadsync.com .  It's not an app.  It's a service that enables advertisers to run bursts of online advertising synchronised to the airing of their TV ads.

It's similar to what Optim.al did with Facebook in the US using Civolution broadcast monitoring; and what Twitter TV ad targeting is doing with Bluefin Labs tech.

We just completed our first real-world campaign with Omnicom Media Group (Ireland) this week and the results were impressive.  Expanding to six TV-synchronised campaigns in January. 

If you'd like to learn more, let me know.

Regards,

Ronan

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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