TV Hackathons Work: Here's One Example

written by: Richard Kastelein

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logohftvEmail sent to me from participant in TV Hackfest London 2013 - two Irish Guys... brilliant ones. Hackathons can help produce real products that really come to market.

Hi Richard,

I just wanted to let you know that we did receive the TV hackfest prize money from Alki (Alki David from Filmon.com - a sponsor and judge) a couple of weeks ago.  Thank you very much.

Since the Hackfest, we returned to Dublin and launched a new product called TVadSync: http://tvadsync.com .  It's not an app.  It's a service that enables advertisers to run bursts of online advertising synchronised to the airing of their TV ads.

It's similar to what Optim.al did with Facebook in the US using Civolution broadcast monitoring; and what Twitter TV ad targeting is doing with Bluefin Labs tech.

We just completed our first real-world campaign with Omnicom Media Group (Ireland) this week and the results were impressive.  Expanding to six TV-synchronised campaigns in January. 

If you'd like to learn more, let me know.

Regards,

Ronan

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