Let's adapt to changing dynamics - Hollywood's answer: $30 Premium VOD

Share this Article

Hollywood Bloomberg reports that "Sony Pictures, Warner Bros. and Walt Disney Co. are in talks with the largest cable TV systems to offer films for as much as $30 per showing soon after they run in theaters."

The "premium" service would consist of the following differentiator:

"Let consumers see movies on TV without waiting the typical three or four months for DVDs or cable companies’ $4 or so on-demand showings."

John Martin, Time Warner's CFO said the company will start testing the service later this year. The offering will be priced between a  $20 to $30 per viewing.

According to the CEO of In Demand, Bob Benya, the studios are talking with In Demand, a partnership of Cox Communications Inc., Comcast Corp. and Time Warner Cable Inc. Disney is discussing as well streaming films on Web- linked devices such as Microsoft Corp.’s Xbox console and Sony’s Corp.’s PlayStation 3, said by people with knowledge of the talks.

The title of this article might give away that I don't think this will be a viable proposition. First because "Sony Corp. tested the market with users of its Bravia TV by offering the Will Smith movie “Hancock” in 2008 and the animated film “Cloudy with a Chance of Meatballs” in 2009 for $24.95." For now, Sony Pictures hasn't announced plans for other movies through the TV sets. This could have several causes, but a possible obvious reason is the high price.

Secondly, is this their answer of adapting to the digital society? Illegal downloading happens already, also right after the movies have run in theaters.  What will a "Premium VOD" change to this attitude when prices will be charged between $20 - $30?

Will the movie industry follow in the music industry's footsteps?



 

Other Sites

Social Media

News

About Us

TV Hackfest London 2013
TV Hackfest San Francisco 2014
M2M Hackfest 2013

Hackfest Twitter
TV App Market Facebook
TV App Market Linkedin
TV App Market Google+

Developer News
Enterprise Apps News

Digital Marketing News
Telecoms News
Cloud Computing News

This email address is being protected from spambots. You need JavaScript enabled to view it.
About us
Advertise
Write for TV App Market