Growing Shipments of Web-enabled CE Devices is Foundation for TV Widgets Market

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Published on Wednesday, 16 June 2010 10:03

That is what In-Stat says.

The rapid growth of the Web-enabled CE devices are the foundation for a vibrant TV Widget Market, which is projected to 83.4 million by 2014.

This agrees the development of TV Applications and Widgets Market Worth over €1 Billion Euro by 2013, which are symbiotic to each other to grow and penetrate the market.

An finding that is concluded also by In-Stat is the following need by users:

Most consumer electronics (CE) device manufacturers are introducing software platforms that support widgets. 
However, In-Stat research indicates only a modest consumer interest in performing PC-centric applications on the TV.

Consumers have higher interest in TV applications that enhance and/or augment the viewing experience, rather than simply provide information that is readily accessible via other screens.

"Consumers want more than simply displaying additional data on the TV screen, such as baseball statistics, consumers want new and unique TV functionality" Keith Nissen, In-Stat analyst.  "For example, there is strong interest for TV widgets that let the viewer control the camera angle being displayed on screen."

This is a refinement which should be understood by application developers in order to create the relevant and needed experience for users in order to consume apps in relation to the TV medium.

I elaborated on this refinement in a previous article TV apps, widgets and two-screen solutions: Augmenting TV experiencies , deciding initially what the experience should be: one-screen or two-screen. From thereon, the content for the application(s) can be developed in order to match the need and solution, taking into account the type of interaction.

Other research findings by In-Stat include:

• By 2013, TV applications have the potential to generate over $1.7 billion in annual revenue
• Households with adults under 40 years of age have the highest interest in using TV widgets
• Screen control, news and entertainment information have broad appeal across all age groups
• TV widgets, such as multi-session games, are highly valued by small user segments.  These represent a significant revenue opportunity
• There is substantial interest in TV widgets that enable local online purchases, such as pizza delivery or movie tickets
• Viewing YouTube videos on the TV are favored only by households in the 18-24 age group 

Reading these findings, do you see discrepancies between demand and supply at this point of time?