Published on Friday, 02 July 2010 09:17
On the Agora Media Group blog we wrote about the Synaptic Web
, which is a new and refreshing look at how the Web evolves and what factors could play into how we use the web in the future.
Instead of the simple data/content, the stream of information/relationships are giving meaning, relevancy and importance to data/content.
The other important notion of the Synaptic Web is the usage of filtering instead of search.
The Synaptic Web as concept can be transferred to the television 2.0 realm, where both aforementioned remarks can be beautifully integrated and creating appropriate television experiences through the concept of Synaptic TV
Why 'appropriate television experiences'?
In another blogpost called "Personalization, Customization, Collaboration – Future Business Trinity
" I emphasised the importance of these three building blocks for future businesses, in the case of Synaptic TV and the lean-back interactive TV experience, Personalization is key through the filtering process.
Interactivity is nothing new, it already happens around the TV, now with TV apps it's also happening on the screen, but now it has to be a lean-in activity in order to make sure you consume and interact based on interests and Social Graph.
Sophisticated filtering and personalization will enable a more lean-back experience, keep relevancy and quality high, maintain interactivity based on shared interests and making sure the information comes to you instead of actively looking for it.
Does this not fit and enhance the television experience?
What about taking the lean-back experience a step further with core-concepts from our CMSP technology
Why not using your voice as the main remote? The brilliant Open Source blog software Wordpress
now lets you phone in your posts on the Web. Why not TV. It's a great way to keep the lean back experience - use your voice to tweet text into your widget rather than type with a micro keyboard or use the clumsy remote.
Or gestural technology? Kinect
, from Microsoft, which evolved from Project Natal and Milo
, is now a reality.
This decreases the need for a keyboard and intensifies the enjoyment of the television in a relaxing way without losing all the new opportunities of Social TV and Personalization.
When taken this a level up, a holistic information experience can be created and/or enhanced, based upon medium/screen, type of information and usage.
One of the additional parameters is taking into account which medium is used for what consumption and using this knowledge to offer better information-on-medium experiences.
I do think this fits better the overall TV experience and usage than Google's, transferring the Web/Search to television and 'forcing' a lean-in/active process. Computer and TV don't have the same purposes, simple as that.
The gap between the way we watch TV and Synaptic TV is much smaller, and benefits from both sides (conventional versus transforming TV usage), which advances adoption as well.
What's your opinion?