Miso Social TV Startup Now Shoots for Android

written by: Richard Kastelein

Details

Published on Monday, 16 August 2010 20:31

Miso has been on iPhone, iPad, and Web for a few months now… And today they - Bazaar Labs -  have now released they are tapping into the Google Android space with Miso 1.0 for Android is now available for all Miso users.

Using the Foursquare recipe for TV... essentially, that's the pitch. With 'less about real time chatter' and more about 'game mechanics'.

Android, which is expected to be the backbone of Google TV along with Google Chrome and other hardware and software input from Logitech and Intel, is a logical move for Miso. And all players in the space... Miso is not alone.

Playing all the cards - Tunerfish is coming out in Android in a few weeks. Philo is also targetting Android. But TV.com - which blasted out of stealth mode recently, is ready and roaring on Android and is, expected, to rock the Social TV two screen boat with reach and traction far ahead of the startup players in the space.

 GetGlue, announced their partnership last week with HBO to promote its current series "True Blood," "Hung," and "Entourage," in which users who use the GetGlue iPhone app to "check in" and say they're watching those shows can earn insidery "stickers" much like Foursquare's badges. Hotpotato, rumoured to be a potential acquisition target for Facebook are also banking on the same space. Other players in the social TV space  help you discover things to watch based upon contextual data (e.g. Rovi, Jinni, Google TV, RottenTomatoes, Netflix, LOVEFiLM, etc) or with social data (Clicker, Miso, Tunerfish, Philo, Hunch…).

Paul Jones made a very interesting point at New Teevee.

When will all of these apps start moving to the automated check-in model option with a whitelist and blacklist feature? I fully understand the concept of the check in and how it is a way to let your friends know what you are doing right now, but having to check in before everything that you do and before every show you watch on television just will not work well using a permission based model. If I watch television for 3 hours, I typically watch at least 4 to 6 shows and then portions of maybe another 5 shows that I see while I channel surf. I don’t want to check in to 11 shows over a three hour period. Instead, I would much rather check in once and then have the app remember the shows that I check in to and add them to my so called whitelist. So long as I am logged in to the app, every time I am watching that particular show it will show that I am checked in to it automatically. That is where I predict things will go in the future with social tv. It is where it needs to go for it to be successful.