Miso Social TV Startup Now Shoots for Android

written by: Richard Kastelein

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Miso has been on iPhoneiPad, and Web for a few months now… And today they - Bazaar Labs -  have now released they are tapping into the Google Android space with Miso 1.0 for Android is now available for all Miso users.

Using the Foursquare recipe for TV... essentially, that's the pitch. With 'less about real time chatter' and more about 'game mechanics'.

Android, which is expected to be the backbone of Google TV along with Google Chrome and other hardware and software input from Logitech and Intel, is a logical move for Miso. And all players in the space... Miso is not alone.

Playing all the cards - Tunerfish is coming out in Android in a few weeks. Philo is also targetting Android. But TV.com - which blasted out of stealth mode recently, is ready and roaring on Android and is, expected, to rock the Social TV two screen boat with reach and traction far ahead of the startup players in the space.

 GetGlue, announced their partnership last week with HBO to promote its current series "True Blood," "Hung," and "Entourage," in which users who use the GetGlue iPhone app to "check in" and say they're watching those shows can earn insidery "stickers" much like Foursquare's badges. Hotpotato, rumoured to be a potential acquisition target for Facebook are also banking on the same space. Other players in the social TV space  help you discover things to watch based upon contextual data (e.g. Rovi, Jinni, Google TV, RottenTomatoes, Netflix, LOVEFiLM, etc) or with social data (Clicker, Miso, Tunerfish, Philo, Hunch…).

Paul Jones made a very interesting point at New Teevee.

When will all of these apps start moving to the automated check-in model option with a whitelist and blacklist feature? I fully understand the concept of the check in and how it is a way to let your friends know what you are doing right now, but having to check in before everything that you do and before every show you watch on television just will not work well using a permission based model. If I watch television for 3 hours, I typically watch at least 4 to 6 shows and then portions of maybe another 5 shows that I see while I channel surf. I don’t want to check in to 11 shows over a three hour period. Instead, I would much rather check in once and then have the app remember the shows that I check in to and add them to my so called whitelist. So long as I am logged in to the app, every time I am watching that particular show it will show that I am checked in to it automatically. That is where I predict things will go in the future with social tv. It is where it needs to go for it to be successful.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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