WorldTV Aiming for HD and App Bridges for Crossover to Broadcast TV

written by: Richard Kastelein

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Techcrunch Europe is reporting... that Ireland-based WorldTV is currently exploring joint ventures with set top box (STB) manufacturers, over-the-top systems (OTB) (e.g. Boxee) and connected TV platforms like Yahoo! to try and enter the emerging TV-web convergence space.

"...thus fueled WorldTV which they think will come good as apps and the Internet start to overlay traditional TV. WorldTV is currently exploring joint ventures with set top box manufacturers, over-the-top systems (e.g. Boxee) and connected TV platforms like Yahoo! to try and enter the TV set."

With the new features you can now rapidly build a TV channel out of YouTube HD video clips and broadcast it on, or, through their new embeddable player, according to their blog.

How do they play against other players in the space? The Google Adsense on the main site is a bit of a turnoff (considering they are touting bootstrapping with deep pockets) - and there does not seem to be any mobile integration... It's gone over huge in Brazil's oddball but huge market - which is interesting, as the Brazilians are also strangely fanatical about Google Orkut (pre Google Wave, Google Buzz etc.)

The new interface is slick, clean and easy-to-use. I like it. Well done guys. How they get this on my big screen in the living room and make it work comfortably via a remote will be a challenge - and one that Clicker is probably doing better with using HTML 5 and easy arrow navigation. It's still going to be some time before we see advanced remotes with keypads making the living room. Using mobile to bypass that is always an option of course. 





About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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