IBC Dedicating Section to Connected Devices - The Debut of the "Connected World"

written by: Richard Kastelein

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IBC is dedicating Hall 9 to “Connected World,” a collaborative exhibit that groups multiple vendors showing the latest in alternative distribution technologies such as IPTV, mobile TV and digital signage. The Hall’s centerpiece will be a “Connected Home of the Future,” demonstrating the distribution of TV, video and digital content via connected set-top boxes and receivers, Connected or Smart TVs, LCDs, netbooks, game consoles, tablets, media players or mobile phones.

The final line-up of presentations within the Connected World at IBC2010  has been announced today. The schedule features a series of Business Briefings, Demonstrations and “Armchair Revolutionary” sessions which include presentations from many of the industry’s leading players. All sessions take place in “The Hub” within the Connected World and are free-to-attend for all IBC2010 visitors.

Subjects addressed within the Connected World Business Briefings include: Digital Signage Trends, the changing nature of TV viewing, the Convergence of TV and Telecoms, Content Discovery in a Multi-Channel/Platform Landscape. The Business Briefing sessions are chaired by independent consultants and editors of leading industry publications such as Retail Technology, IBE and C2M and include presentations by senior executives from major companies such as Ericsson, Harris, TV Genius, Dolby, Arqiva, the Open IPTV Forum and W3C.

The ‘Armchair Revolutionary’ sessions - daily from Friday to Monday – will explore what consumers are doing today and anticipate what they may do tomorrow; the technologies they are using to connect and the likely impact on business models for the broadcast industry. The sessions include an introduction to connected TV and cover such subjects as emerging technologies and changing business models. Participating companies include: Ingenious Media, Informa, Ogilvy, NDS and Harmonic.

Throughout the exhibition, the Demo Stage @ The Hub will host demonstrations that illustrate how broadcast content is already being managed, distributed and consumed across diverse consumer electronic devices in the new Connected World. Companies featured include: Intel, Wecomm, BeeTV, Rubberduck and Neptuny.

In addition, TelecomTV, which transformed business-to-business communications when it launched the first-ever online TV channel dedicated to the global ICT sector in 2001, will also host a series of insightful panel discussions and interviews from the Connected World Hub. Amongst the companies scheduled to be participating are News International, Capgemini, Eircom and Microsoft.

The Connected World at IBC2010 incorporates the highly successful IPTV, Mobile and Digital Signage Zones that have been established at IBC over the last few years and will showcase some of the latest developments in connected consumer electronic devices. Together these technologies are set to change the face of broadcasting and revolutionise many of the established business models on which the industry has been built. Occupying Hall 9, the Connected World at IBC2010 provides a unique opportunity to explore the exciting opportunities being created by the spread of IP, broadband and mobile networks.

The Connected World at IBC2010 is being jointly developed and marketed by IBC, IT Europa and BPL. The IBC2010 exhibition takes place from 10 - 14 September 2010 at the RAI, Amsterdam. Visitors to the Connected World Hub will have the opportunity to win one of five 32GB WiFi+3G iPads by entering a daily draw and correctly answering the question of the day.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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