Mobile, IPTV or Web - Who will Dominate the Future of TV Applications?

written by: Richard Kastelein

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Axel Technologies, a pioneer in mobile TV software technology, will introduce Fuugo to Intel Developer Forum (IDF) visitors and showcase how Fuugo unites live Broadcast TV with Internet TV. Or, in other words, how will the mobile app development community cross over to TV and how much influence will they have?

One has to hold in mind - the IPTV community in France -  they have been building for interactive TV for almost a decade - such as companies like Wiztivi who helped shape the hbbTV standards in Europe. They will play a huge roll in the migratory web, mobile and IPTV shift to Connected TV, with years of experience in building UI's, TV Widgets and TV applications for the emerging TV space.

How will the mobile and web developers make the shift? The code is simple enough - but who can truly tap into the ultimate user interface? Google TV? Apple TV?... even Intel is sniffing the turf. 

When the decision was made to package IPTV STBs during post-Minitel to French consumers, it ended up evolving into a lopsided global IPTV landscape where 8 million French viewers were hit with interactive  bundles in telecom packages. That's 45 per cent of the world IPTV market. In other words, they know what they are doing. They have been there and done that... and have been developing for TV for a decade. 

Toshiba has embraced the French and at IFA 2010 Toshiba Places and Toshiba Marketplace was launched. Which alledgedly connects all your screens, allows you to easily access and purchase content, and make storing and sharing content easy. Places should be launched sometime during Q4 2010 initially in France but then the rest of the world.

The web development community has ample skills in building for the monitors, but how will they cross over to the big screen?

Back to Fuugo... they claim it is the one of the first TV applications for personalizing a content stream by blending content choices from broadcast, mobile, and Internet TV and they tap into social media, recommendations, and various content sources for presentation of TV and video programs that match favourites, interests, and  social networks.

Fuugo made its industry entry at Mobile World Congress 2010 in Barcelona this February. Two months later Fuugo Broadcast TV was live at NAB in Las Vegas in April. Now at IDF, Axel Technologies is demonstrating how Fuugo unites Internet TV and live broadcast TV.

“Regardless of the changing landscape of TV and strong growth of Internet TV, live Broadcast TV is still the most popular form of TV. With Fuugo, TV viewers can enjoy the benefits of both worlds seamlessly. Fuugo combines different content streams and makes the discovery easy. It is the most user friendly and advanced TV application out there,” comments Petri Kalske, CEO of Axel Technologies.

Fuugo now supports all Intel enabled devices including laptops, netbooks, smartphones and tablets. But they don't do TV?Or does it matter when Google TV is launched and the web becomes part of your living room and bedroom TV experience?

 

 

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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