HeyWire Free Texting Now Available for iPhone, iPod touch, iPad, Mac and PC - and TV?

written by: Richard Kastelein

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Starting September 21, 2010 , anyone with an iPhone, iPod touch, iPad, Mac or PC is able text message with people around the world for free, and chat on the largest social networks, via Haywire, created by MediaFriends. It's the first and only Multi-Screen Texting and Chat Service that delivers free international messaging with a real phone number.

But here's the interesting news, HeyWire is not just aiming for the traditional channels such as the Apple App Store , Android, BlackBerry - but are also looking at Google TV will be available Fall 2010. And further on in 2011 are aiming for Connected TV, gaming devices and e-Readers.

This means a quad play on TV, PC, Tablet and Phone - chatting on multiple devices on multiple platforms, HeyWire simplifies an increasingly complex world of multiple devices and multiple ways to communicate via real-time messaging (SMS, Facebook Chat, Twitter and IM) by integrating these messaging types in one service and delivering it across multiple screens. It enables a new generation of users to send and receive messages from any screen, using a real phone number as their personal identity; providing people with any type of real-time messaging anywhere, anytime.

Text Watercooler on any device to any people on multiple platforms. That's a powerful proposition in terms of Social TV - both two screen and one screen. 

And solves the problem of high-cost international texting.When using HeyWire to send a message to any mobile subscriber, the service connects 1.6 billion people in 114 countries through 360 mobile operators; and is scheduled to reach 193 countries, 4 billion subscribers and 850 mobile operators around the world by the end of 2010.

Bringing the world even closer together, the service also enables HeyWire users to text each other worldwide, anywhere, and supports all major languages, including character based ones, so people can communicate in their native tongue. When combining global language support with worldwide coverage, sending and receiving messages is truly an international experience made personal with HeyWire.

Worldwide Projections for text messaging in 2013 surpass 10 trillion text messages with international texting costs of over $5 billion for consumers in 2009, according to Portio Research. HeyWire enables users to realize messaging cost savings like never before,.

At launch, HeyWire has integrated Facebook Chat, with the major IM services coming this Fall. Through HeyWire’s unique, simple-to-use address book, text and chat messages can be sent out to Facebook friends and mobile address book contacts at the same time. Each reply ends up in a centralized message list so individual chat conversations can continue. When accessing HeyWire for Web through the PC or Mac Beta, the Facebook integration is complemented by the addition of Twitter and Instant Messaging from AIM, Yahoo! Messenger, Google Talk, and Windows Live Messenger.

“Messaging has quickly become the most popular way to communicate, akin to the world’s favorite language, but until now it couldn’t be used freely across borders and across devices due to high cost, incompatibility and inconvenience,” said Meredith Flynn-Ripley, president & CEO of MediaFriends, Inc. “With the proliferation of multiple Internet connected devices and messaging methods like SMS and Facebook Chat, HeyWire™ simplifies and unifies the messaging experience and links people and communities together everywhere on the device of their choosing.”

MediaFriends patent-pending software platform builds a better bridge connecting mobile technology and IP to enable users to text and chat from a full range of devices and incorporates leading edge messaging interoperability from Sybase 365. HeyWire is ad supported and messages are sent and received using data connections, but will communicate through standard SMS protocols with mobile phones that are not running HeyWire…yet.

In addition to its HeyWire Service for consumers, MediaFriends is in market trials with large international mobile and wireline operators; helping them broaden their reach of devices and breadth of real-time consumer messaging services.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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