FOKUS Media Web Symposium - German App Developer Conference Towards Experiencing Integrated Communication and Media
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It's been a long time in coming, but finally there seems to be some drive in the app dev community to look at integrating Mobile Applications, Social Media and HybridTV and towards fusing communication and media - from a technical perspective. For those interested in the space that we are covering here at appmarket.tv from a developer's perspective and more, this is a must-see, must-attend event.
Fraunhofer FOKUS, together with a number of partners and friends has created the the Media Web Symposium 2010 and is inviting all interested parties of the (mobile and TV) media and content industry to participate. During these two days, international experts will present and discuss current trends in tutorials, technical workshops, and invited conference presentations.
This event promised to continue the mission to provide a premier information source and technical networking platform for international experts from the related industries and well known academic institutions.
This year’s Symposium with the theme “Mobile Applications, Social Media and HybridTV – towards experiencing integrated communication and media” will take place in Berlin, Germany on November 4 and 5, 2010 in the traditional 2 days setup, featuring tutorials, workshops and a nice social event on day 1 and a full day conference on day 2. Demonstrations and exhibitions from FOKUS and the sponsors will be shown as well to reflect state of the art technologies and services.
The predecessor of this year’s symposium (“The 4th IPTV & Media Convergence Workshop 2009” and “Facing the Technology Landscape beyond Voice”) was attended by an international audience from all over Europe and a significant number of participants from Asia, North/South America, and Africa. The percentage provenance of the attendants was predominantly from industry (media and broadcast, (mobile) network operators, equipment vendors, and CE-vendors.
Speakers will come from following companies and organizations
Access,
AdAudience GmbH, Alcatel-Lucent Bell Labs, Zukunft Digital, Art+Com,
Bitkom, CWI, developer garden, Deutsche Telekom, eco e.V., EuroCloud
Deutschland-eco e.V., EVOLARIS NEXT LEVEL, FutureText, Google, IDA
Singapore, Institut für Rundfunktechnik GmbH, Intel, InterLake Media
GmbH, Intertrust, Media Broadcast, MMH NetRange GmbH, moviepilot, NTT
Docomo (Eurolabs), Open IPTV Forum, Opera ASA, Philips Consumer
Lifestyle, Deutsche Telekom Laboratories, RTL interactive GmbH, rtv
media group, Sevenload, Sharp, SonyEricsson, Telecom Italia, W3C
Day 1 - Tutorial
November 4, 2010, 10:00 - 13:00
Tutorial Outline:
| 08:30 | Registration |
| 10:00-13:00 |
Tutorial 1: IPTV, HybridTV, WebTV, HbbTV Tutorial 2:Mobile (Web) Applications, Device APIs: WAC & Co. Tutorial 3: Social Media Web Tutorial 4: Android programming |
| 13:00-14:00 | Lunch break |
Day 1 - Workshop
November 4, 2010, 14:00 - 18:00
Workshop - HybridTV
November 4, 2010, 14:00 - 18:00
| HybridTV – Interactive Content Services on various devices | |
| 14:00-15:00 | Technical Challenges for Connected TV Environments I Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS HbbTV: from teletext towards interctive TV apps - a short standards update Dr. Klaus Illgner-Fehns | Dr. Klaus Merkel, Institut für Rundfunktechnik Interoperable Content Protection for Hybrid Environments Rob Koenen, Intertrust Technologies OTT TV - Will Internet hit the living room finally? Volker Blume, Philips Consumer Lifestyle |
| 15:00-16:00 | Technical Challenges for Connected TV Environments II Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS WebTV - is Internet streaming that easy? Sven Slazenger, InterLake Media GmbH, CEO Managing all delivery channels: one source - various targets Dirk Hetzer, Media Broadcast, Head of System Solutions & Engineering Smart Content Recommendation for various devices Malte Cherdron, moviepilot |
| 16:00-16:30 | Coffee Break & Exhibition |
| 16:30-17:30 | Business Models & Market Expectations Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS Consumer Electronics Market Survey & Trends Michael Schidlack, Bitkom, Head of Department Consumer Electronics & Digital Home White Label Portals Sebastian Busse, MMH Electronic Programm Guides for various platforms Heiko Willers, rtv media group |
| 17:30-18:00 | Panel Discussion: Moderated by: Dr. Stefan Arbanowski, Fraunhofer FOKUS Panelists from: MMH Netrange, Intel, Sevenload, Sharp, Deutsche Telekom |
| 18:00 | End of Workshop |
| 19:00 | Social Event |
Workshop - Mobile Apps
November 4, 2010, 14:00 - 18:00
| Mobile Apps – Mobile application development and distribution | |
| 14:00-15:00 |
Technical Challenges for mobile app development I |
| 15:00-16:00 |
Technical Challenges for mobile app development II |
| 16:00-16:30 | Coffee Break & Exhibition |
| 16:30-17:30 | What’s New? – Business and Revenue Models for mobile apps Chair: Dr. Stephan Steglich, Fraunhofer FOKUS Extending the reach - mobile apps from an broadcasters perspective Robert Fahle, RTL interactive GmbH, Leiter Mobile Mobile services for user dialogues and customer loyalty Emanuel Maxl, EVOLARIS NEXT LEVEL GMBH Mobile business apps have thin clients Rainer Häring, IT-Rockstars Services Ltd. App Analytics George Voulgaris, VisionMobile |
| 17:30-18:00 | Panel Discussion: Moderated by: Dr. Stephan Steglich, Fraunhofer FOKUS Panelists from: Deutsche Telekom Laboratories, W3C, Futuretext, WAC |
| 18:00 | End of Workshop |
| 19:00 | Social Event |
Day 2 - Conference
November 5, 2010, 09:00 - 17:00
| 07:30 - 09:00 | Registration |
Conference - Session 1
November 5, 2010, 09:00 - 10:00
| Session 1: Opening and Keynotes “Future Media Internet” | |
| 09:00-09:15 | Opening by conference chairs: Dr. Stefan Arbanowski & Dr. Stephan Steglich, Fraunhofer FOKUS |
| 09:15-09:35 | Keynote 1: Mobile Apps wholesale (WAC) |
| 09:35-10:00 | Keynote2: HybridTV (Dr. Klaus Illgner-Fehns, Institut für Rundfunktechnik) |
Conference - Session 2
November 5, 2010, 10:00 - 11:00
| Session 2: Consumer Electronics meets Rich Media Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS | |
| 10:00-10:15 | Interactive IPTV Developments in Singapore – Project NIMS Veronica Tan, Senior Manager, NGN Programmes Office, IDA, Singapore |
| 10:15-10:30 | IPTV, whats next? Frank Lonczewski, Deutsche Telekom, Head of Product Management IPTV |
| 10:30-10:45 |
The Standards driving Rich Media in Consumer Electronics : HbbTV, DLNA, CE-HTML, HTML5 |
| 10:45-11:00 |
Convergence is there – use your media wherever you want |
| 11:00-11:30 | Coffee Break & Exhibition |
Conference - Session 3
November 5, 2010, 11:30 - 12:30
| Session 3: Mobile Media Cloud and Network Embedded Media Chair: Prof. Axel Küpper (T-Labs / TUB) | |
| 11:30-11:50 | Mobile Media Cloud and Network Embedded Media Bernd Becker, Vorstandsvorsitzender EuroCloud Deutschland-eco e.V. |
| 11:50-12:10 | Applications Enablement for Strategic Industries (Car, Health, Travel, ..) Heinz Honemann, Alcatel Lucent Deutschland / zukunft digital |
| 12:10-12:30 | Embedding Media consumption in various CE devices Henning Eid, Intel, Market Development Manager |
| 12:30-13:30 | Lunch & Demos |
Conference - Session 4
November 5, 2010, 13:30 - 14:30
| Session 4: Social Media and Smart Mobile Content Chair: Ajit Jaokar, FutureText | |
| 13:30-13:45 | Social web meets interactive media Axel Schmiegelow, Sevenload, CEO |
| 13:45-14:00 | The role of Telcos in the new social app-enriched TV ecosystem Antonio Pavolini, Telecom Italia, Senior Analyst |
| 14:00-14:15 | ebooks as Social Media Hong-Yon Lach, Alcatel-Lucent Bell Labs France, Director of Scientific Coordination |
| 14:15-14:30 | smart apps - creation, operation & usage Markus Willner, Deutsche Telekom AG, P&I / developer garden, Senior Projektmanager |
| 14:30-15:00 | Coffee Break & Exhibition |
Conference - Session 5
November 5, 2010, 13:30 - 14:30
| Session 5: Apps everywhere: App Stores, mobile apps & Co Chair: Dr. Stephan Steglich, Fraunhofer FOKUS | |
| 13:30-13:45 | Market Survey and potential Falk Wöhler-Moorhoff, Detecon International GmbH, Competence Practice Strategy and Marketing |
| 13:45-14:00 |
Standardizing the ultimate service frontend |
| 14:00-14:15 |
(mobile) operators role in the app business |
| 14:15-14:30 | All apps on all your devices tbc, Samsung |
| 14:30-15:00 | Coffee Break & Exhibition |
Conference - Session 6
November 5, 2010, 15:00 - 16:00
| Session 6: Panel ”Content vs. Apps – what´s the ultimate asset” Chair: Dr. Stefan Arbanowski, Fraunhofer FOKUS | |
| 15:00-16:00 | Panelists: Jan Wendt (MMH NetRange), Michael Schidlack (Bitkom), Ajit Jaokar (FutureText), Tim Nieland (AdAudience), Thomas von Bülow (eco e.V.), tbc (BBC) |
Conference - Session 7
November 5, 2010, 16:00 - 16:45
| Session 7: Research Activities and Prototypes Chair: Dr. Stephan Steglich, Fraunhofer FOKUS | |
| 16:00-16:15 | Towards new multimedia shared experiencess Pablo Cesar, CWI |
| 16:15-16:30 | webinos - Secure WebOS Application Delivery Environment tbc |
| 16:30-16:45 | FOKUS MGEASTORE Fraunhofer FOKUS |
Conference Closing
November 5, 2010, 16:45:17:00
| 16:45-17:00 | Conference Closing and farewell |
| 17:00 | End of Media Web Symposium, Demos & Coffee |
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