TechCrunch Disrupt: Exclusive Interview with Yaniv Solnik Co-Founder, Bee.TV

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Published on Monday, 04 October 2010 20:08

While the main news out of TechCrunch Disrupt was their acquisition by AOL, there was a major win for a startup entertainment company that went unnoticed. Bee.TV spent three years developing their web, iPhone and soon to be iPad television recommendation app.

Their pitch: with so many hundreds of channels, TV is not usable anymore to find what you want to watch. By creating an interactive multimedia rich dashboard, (pulling in weekly show trailers, etc.) that recommends what your provider is currently airing, they may have not only solved the problem of making TV usable again, but also the quagmire of pleasing the cable giants.