Gleeks and Their Two Screen Social TV Solution with iPhone App Via Smule

written by: Richard Kastelein

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Though it came out earlier this year, this social TV app just came across my radar yesterday - probably because Glee is not quite the rage in Europe... or it's the fact I am an aging Generation X'er, rather than a Millennial. But it's truly an innovative app and the fact is 'Gleeking' out is simple with the Glee app from Smule... This simple yet very effective app lets you create and share songs with friends or sing with the Glee cast.

You sing along to songs from the show - the app displays the lyrics and fortunately, the app will correct your pitch and harmonize your voice while you sing - a la instant karaoke for your iPhone, iPad, or iPod touch.

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New songs from the show are added every few weeks and become available for download for 99 cents each and the app is three bucks.

They are even using Facebook with Glee cast members plugging the app. Smart.

Iphone App legends, Smule knits the whole together with their “Sonic Network” technology. See the earth view? Well each one of those dots is a song by someone else with the Glee app. You can also share your recordings (on the globe, or via Twitter/Facebook/E-mail) in an effort to acquire fans, known here as “Gleeks” (“Glee Geeks”); the more “Gleeks” your performance has, the more likely it is that you’ll show up on the globe when people search for “Top Performances”.

Viral Marketing 101.

You can, believe it or not – also join others pre-recorded performances, creating new performances with your vocals harmonized together. Maybe you have found another Gleek whose voice resonates with yours? Well, simply start a Glee club of your own, automatically sending your fellow glee club members recordings for them to add their harmonies.



About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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