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Current TV, a haven for Millennials, is verging into their first scripted programming with a social angle that allows for viewers to participate in its development and vote on proposed storylines as well as vote for the best in a community-like structure. Current TV has chosen to work Sims video game designer Will Wright on the new program called Bar Karma - apparently about a mystical watering hole at the edge of the universe.
As far back as 2003, he had signed a deal to make a television show for Fox that never materialized.
In 2009, he quit his Maxis studio to found Stupid Fun Club, an innovation-creative group dedicated to projects in various forms of entertainment. As of October 2009, the startup had three "play industry" projects in development.
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Bar Karma will work like this... Viewers will sign up on the site at Bar Karma where they can simply submit story ideas, which will be selected by the producers, who will post the finalists. Then, viewers will be able to submit storyboards for the shows, the finalists of which will be selected and posted for the Bar Karma community to vote on. Finally, the digital entertainment studio Worldwide Biggies will adapt, shoot, and produce the winning storyboards into actual 30-minute episodes.
"Bar Karma is a culmination of over a year's work and I am very excited to see the results as we join together not only gamers and television viewers, but actually create a community that will be empowered with a professional production team," said Wright in a statement.
No news of Social TV app development for dual or single screen on the radar yet, but I would not be surprised if they push it from web only to mobile and tablets for real time interaction during show and as a way for viewers and neophyte writers to plot good and evil together.