Report: Facebook and Twitter to Transform the TV Landscape

written by: Richard Kastelein

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Published on Wednesday, 13 October 2010 08:50

Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television turns TV into a social medium, according to a new MarketResearch.com report titled  "Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting".

This report claims to be the first critical appraisal of how the battle between the two major social networks over social TV is shaping twenty-first century television and challenging the TV industry. But with our roots in social media and social TV, this  a subject we have covered at large here at Appmarket.tv. Note that the report costs a cool five grand US$.  We agree with their assessment however. How they quantify it is also interesting.

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They feel the winner will take a dominant strategic position in socially-targeted TV advertising, pay-TV content recommendation, TV show marketing, next-generation EPGs and interactive viewing and the report found that:

    * Facebook aims to tap the $180bn worldwide TV ad market -- Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens
    * Global pay-TV, estimated at $250bn in 2014, needs social recommendation and discovery services because these encourage viewers to subscribe to more expensive packages and buy more video-on-demand -- Facebook and Twitter are major social data providers
    * Middleware and EPG providers similarly need social network data for recommendation and discovery -- the European EPG market alone will be worth $555m by 2014
    * Facebook and Twitter buzz affects TV ratings and the social networks know in real time how people react to TV programming -- an essential supplement to Nielsen-type viewing data

This report maps out the emerging social TV landscape and analyzes how the battle over social TV between the social networks, and other Internet companies such as Google, permanently transforms the TV market, as connected television arrives in our homes.