Report: Facebook and Twitter to Transform the TV Landscape

written by: Richard Kastelein

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Facebook and Twitter are fighting for key roles in the worldwide television market, particularly TV advertising and pay-TV, as Internet-connected television turns TV into a social medium, according to a new MarketResearch.com report titled  "Social TV: How Facebook, Twitter and connected television transform global TV advertising, pay-TV, EPGs and broadcasting".

This report claims to be the first critical appraisal of how the battle between the two major social networks over social TV is shaping twenty-first century television and challenging the TV industry. But with our roots in social media and social TV, this  a subject we have covered at large here at Appmarket.tv. Note that the report costs a cool five grand US$.  We agree with their assessment however. How they quantify it is also interesting.

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They feel the winner will take a dominant strategic position in socially-targeted TV advertising, pay-TV content recommendation, TV show marketing, next-generation EPGs and interactive viewing and the report found that:

    * Facebook aims to tap the $180bn worldwide TV ad market -- Google TV and other connected TV systems will put Facebook and Twitter targeted ads on TV screens
    * Global pay-TV, estimated at $250bn in 2014, needs social recommendation and discovery services because these encourage viewers to subscribe to more expensive packages and buy more video-on-demand -- Facebook and Twitter are major social data providers
    * Middleware and EPG providers similarly need social network data for recommendation and discovery -- the European EPG market alone will be worth $555m by 2014
    * Facebook and Twitter buzz affects TV ratings and the social networks know in real time how people react to TV programming -- an essential supplement to Nielsen-type viewing data

This report maps out the emerging social TV landscape and analyzes how the battle over social TV between the social networks, and other Internet companies such as Google, permanently transforms the TV market, as connected television arrives in our homes.

About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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