Connected TV From Youview and Google TV in 2011 has UK Media Industry Scrambling

written by: Richard Kastelein

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Adrian Pennington from New Media Age has written an excellent piece on the scrambling of UK broadcasters and agencies as Connected TV rolls out heavily in 2011 with the unveiling of Youview and rollout of Google TV IN 2011. He writes:   

The expected arrivals of YouView and Google TV next year have got UK marketers, broadcasters and producers scrambling to understand the commercial and creative implications of web-connected TV platforms. These heavyweight entrants will excite a market already containing, IP Vision’s FetchTV, web TVs from Samsung and Sony, and IP-enabled games consoles.

He also spoke to players in the app dev community:

Application developers will need to work with varying technical specifications and grasp the wider implications of how users will experience a fusion of interactive and on-demand content and services. Paul Bennun, director of digital production company Somethin’ Else, says, “Connected TV should be considered as an ecosystem, with platforms explored on a shared technology basis.” With operating systems from Google, Apple and Sony likely to be deployed with multiple electronic devices in mind, this ecosystem extends beyond the TV.

...Developers will need to keep an eye on how quickly connected TV platforms achieve significant market penetration. FutureSource estimates that the total UK connected TV installed base will be 5.6m in 2011, growing to 28m - 100% household penetration - by 2014. “Until a platform gains traction,” says Bennun, “it’s tricky for a content owner or brand to justify major spend on it.”

And also noted that the Youview platform will be open - a topic that we have covered a number of times here at as well as Google TV.

YouView will deliver VOD opportunities for content suppliers such as LoveFilm and Blinkbox, as well as digital services from Skype, YouTube and Facebook. However, its SDK will ostensibly provide a way for content owners and brands, hitherto priced out of digital TV platforms, to gain access to the living room.


About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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