Published on Thursday, 23 December 2010 06:17
This is not an innate Google creativity problem.
has some major blind spots that are coloring their ability to move forward. Two jump out strongly:
1. They just don’t get social
and most likely won’t be able to buy
their way into a social world until they really understand that ‘social’
is not a bolt on, but a core capability of a service. So far, I see
little inkling that they understand this.
2. They get the iterative nature of building and launching tech
products extremely well, but are somewhat clueless when it comes to
building products for the mass market. Hardware is not their game and
GoogleTV shows this in spades.
is way off kilter. Not only because it doesn’t work that
well and is too complicated. It’s messy because at its core, it is a
tech product in a consumer mass marketplace and just not easy enough to
use nor positioned correctly to find a spot in the must-be-cosy living
rooms of the world. This is entertainment not search. Of course we need
to find what we want to watch but not as a port from the web and broad
information-based search world. They are acting a little like Microsoft
of old here and just throwing things at the market to see what sticks.
For now at least Apple
will eat their lunch in the home market with
AirPlay because for all of their shortcomings, Apple understands the
mass market consumer better than anyone. They really have defined tech
as fashion and created a powerful mass market brand.
as well has the core DNA of a niche mass market understanding
with the Boxee Box and may inherit and own a large niche. They need a
lot of luck and Google’s missteps are a big boon at this early stage. I believe that Boxee may be the closest as yet to a comfortable
intersection of tech empowered capabilities, mass market chops and
social savvy. I’m a believer that Avner and his team are potentially a
next generation household brand once they complete their product and
take a true plunge into the market.
A really good post by Siegler but runs too far with the Inception
metaphor in my opinion. A too easy conclusion to some well thought-out
ideas. It stimulated my thinking though and has made me relook at the
shortcoming of AppleTV
and the upsides of the Boxee Box with some
Originally posted on Arnold Waldstein's Snapshots.