Samsung Will Build Google TVs

written by: Richard Kastelein

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They can't afford not too. After a year of humming and hawing Samsung quietly threw it's hat into the ring and quietly peeped it's going to build Google TVs at CES 2011 in Las Vegas last week. Despite being TV market leaders in Europe and the USA and aggressively pushing it's own application and developer program, the risk of not producing Google TV in the event of it's success and letting Sony gain more TV market share was perhaps a little too risky.

It's an interesting decision, seeing that Google TV has been absolutely thrashed by the media which is perhaps the reason it was not mentioned during the keynote from Samsung president, Boo-Keun Yoon... and rather a Blu-ray player and set-top "companion box" were on display in the booth, along with special remotes, with a vague release date this year - likely to wait for the next OS release from Google.

Thankfully Samsung also said that it was designing a custom controller for the box, as Sony has with its Google TV devices - and hopefully it will be more akin to a Galaxy Tab rather than the 80s Atari-esque Logitech device.

For Android developers this is good news though - as Samsung is the most popular TV brand in the world and market leader, far ahead of Sony, Sharp, Panasonic and the rest.



About the Author

Richard Kastelein
Founder of The Hackfest, publisher of TV App Market and global expert on Media & TV innovation, Kastelein is an award winning publisher and futurist. He has guest lectured at MIT Media Lab, University of Cologne, sat on media convergence panel at 2nd EU Digital Assembly in Brussels, and worked with broadcasters such as the BBC, NPO, RTL (DE and NL), Eurosport, NBCU, C4, ITV, Seven Network and others on media convergence strategy - Social TV, OTT, DLNA and 2nd Screen etc.

He is a Fellow of the UK Royal Society of Arts (RSA) and UK Royal Television Society (RTS) member.

Kastelein has spoken (& speaking) on the future of media & TV in Amsterdam, Belfast, Berlin, Brussels, Brighton, Copenhagen, Cannes, Cologne, Curacao, Frankfurt, Hollywood, Hilversum, Geneva, Groningen (TEDx), Kuala Lumpur, London, Las Vegas, Leipzig, Madrid, Melbourne, NYC, Rio, Sheffield, San Francisco, San Jose, Sydney, Tallinn, Vienna, Zurich...

He's been on advisory boards of TEDx Istanbul, SMWF UK, Apps World, and judged & AIB awards, Social TV Awards Hollywood, TV Connect & IPTV Awards.

A versatilist & autodidact, his leadership ability, divergent and synthetic thinking skills evolved from sailing the world 24000 miles+ offshore in his 20′s on sailboats under 12m.

He spent 10 years in the Caribbean media & boating industry as a professional sailor before returning to Europe, to Holland.

A Creative Technologist and Canadian (Dutch/Irish/English/Metis) his career began in the Canadian Native Press and is now a columnist for The Association for International Broadcasting and writes for Wired, The Guardian & Virgin. His writings have been translated into Polish, German and French. 

One of Kastelein's TV formats was optioned by Sony Pictures Television in 2012. 

Currently involved in a number of startups including publishing TV App Market online, The Hackfest and Tripsearch TV. As CSO for Worldticketshop he helped build a $100m company.

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